This issue mainly shares the pre-sale data of this year’s 618 JD digital products, including notebook computers, projectors, and mirrorless cameras.
-laptop-
On 618 this year, the cumulative pre-sales of notebook computers on JD.com reached 730,000 pieces, and the pre-sales reached 4.1 billion yuan. During the pre-sale period, the average price of the mirrorless camera category is around 5661 yuan. During the period, there were about 24 hot-selling brands and 86 hot-selling stores.
The TOP10 brand pre-sale list is as follows: HP (40.4%), Asus (22.1%), ThinkPad (17.7%), Dell (6.7%), Lenovo (4.1%), Huawei (4%), Acer (2.3%), Climb (0.7%), Honor (0.6%), LG (0.6%). The pre-sales of HP and ASUS both exceeded 1 billion yuan.
(*The ranking is sorted according to the pre-sale volume, with a total of 20 places)
Among the popular pre-sale products, HP accounts for the vast majority. The best-selling models include HP Zhan 66, ThinkBook 14+, Lenovo Xiaoxin 14, Dell Achievement 3420, HP Zhan 99, ThinkPad X1, ThinkPad T14P, etc.
-Projector-
On 618 this year, the cumulative pre-sales of projectors on JD.com reached 190,000 pieces, and the pre-sales reached 840 million yuan. During the pre-sale period, the average price of the projector category was around 4418 yuan. During the period, there were about 36 hot-selling brands and 47 hot-selling stores.
The pre-sale list of TOP10 brands is as follows: XGIMI (30.3%), Dangbei (15.2%), JMGO (14.6%), Big Eye Orange (10%), Vidda (5.2%), Fengmi (4.5%), Epson (4%), Xiao Ming (3.5%), Kukai (2.2%), Xiaomi (1.9%).
(*The ranking is sorted according to the pre-sale volume, with a total of 20 places)
Some popular models during the pre-sale period mainly include XGIMI Z7X, Big Eye Orange X7D, JMGO P3S, JMGO G9S, XGIMI H6, XGIMI Z6X, Dangbei D5XPro, XGIMI H5, etc., and the pre-sale volume exceeds 5,000 pieces.
-mirror camera-
On 618 this year, the cumulative pre-sales of mirrorless cameras on JD.com reached 34,000 units, and the pre-sales reached 400 million yuan. During the pre-sale period, the average price of the mirrorless camera category is around 11,700 yuan. During the period, there were about 7 hot-selling brands and 24 hot-selling stores.
Among them, Sony's sales accounted for 40.5%, with pre-sales of 14,000+ and pre-sales of 160 million+; Nikon accounted for 32.7%, with pre-sales of 11,000+ and pre-sales of 110 million+; Canon accounted for 11.7% %, 4000+ pre-sales, 52 million+ pre-sales; Fuji accounted for 8.4%, 2800+ pre-sales, 52 million+ pre-sales. The four accounted for 92%.
Some popular models during the pre-sale period mainly include Nikon Z5, Sony ZV-E-10L, Sony ILCE-A7M4, Nikon Z6II, etc., and the pre-sale volume exceeds 2,000 pieces.
The above data comes from the "Jingdong 618 Pre-sale Data" section of Whale Staff. If you have a demand for pre-sale data (accept a certain error), please search for "Whale Staff E-commerce Data", or directly comment, leave a message and private message (interface docking is also available)~