2020 Tmall Double Eleven Consumer Rules
2020 Tmall Double Eleven pre-sale rules Taobao Double 11 pre-sale strategy 2020 Tmall Double Eleven pre-sale rules Taobao Double 11 pre-sale strategy
Double 11 Taobao Red Packet
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1.0 Copy text ￥sHF6c7rFDl0￥ to Taobao?.. [2020 Tmall Double 11-Main Venue (If you spend 300 minus 40, you can also receive a red I packet, up to 1111 yuan!)]
1. Event name and time
2020 Tmall Double Eleven (hereinafter referred to as "Double 11" or "Event") activities will be divided into two waves as a whole. The specific time is as follows:
1. The first wave: Tmall Double Eleven preemptive purchase
(1) Pre-sale:
Deposit * Payment: 00:00:00 on October 21, 2020-21:59:59 on October 31, 2020
Final payment: November 01, 2020 00:30:00-November 03, 2020 23:59:59
(2) Spot: November 01, 2020 00:00:00-November 03, 2020 23:59:59
2. The second wave: Tmall Double Eleven Global Carnival Day
(1) Pre-sale:
Deposit *Payment: November 04, 2020 00:00:00-November 10, 2020 21:59:59
Final payment: 00:30:00, November 11, 2020-23:59:59, November 11, 2020
(2) Spot: November 11, 2020 00:00:00-November 11, 2020 23:59:59
2. Activity Commitment
(1) Event products and event prices*
1. 2020 Double 11 products (hereinafter referred to as "event products") refer to products with the Tmall Double 11 event logo. Consumers should pay attention to their identification.
2. During the Double 11 period, there will be different levels of discounts for event products. Please pay attention to the event page for specific discount rates; merchants may formulate different price strategies for different categories and even different colors of the same product. Please consumers Check the discount status of the purchased products through the product details page and other event pages before placing an order.
3. Please refer to the product details page of Tmall International Events for the prices of Tmall International products.
(2) Cross-store full reduction usage rules
1. Consumers can use cross-store full reduction or exemption of part of the transaction amount when purchasing physical products in the event merchant's store. Due to the particularity of some products, some products in the event merchant's store do not support cross-store full reduction, please consume Before placing an order, carefully check the product details page and the "confirm order" page, and check the relevant rules for cross-store full reduction;
2. Details of relevant rules for cross-store full reduction (click here to view).
3. The above cross-store full reduction rules also apply to Tmall international platform products*.
(3) Shipping rules
Consumers will enjoy the free shipping service in China (excluding Hong Kong, China, Macau, and Taiwan), except for some categories and scenes. For details, please refer to the product details page for free shipping. .
(4) Freight insurance rules
Event goods can enjoy the free return/exchange freight insurance service provided by the merchant, except for some categories and scenarios. The specific freight insurance service is subject to the "Confirm Order" page display.
Three, activity instructions
(1) Special reminders of event time and event discounts
Consumers can only enjoy the discounts of the 2020 Double 11 event when they complete the payment for the event product orders during the event; during the non-event period, consumers cannot enjoy the discounts of the Double 11 event.
(2) Special shipping rules for events
Before and after the event time is the time for the concentrated outbreak of logistics. In order to ensure a good consumer experience while taking into account the possibility of business performance, the business will complete the delivery according to the following requirements:
1. Tmall order
(1) For orders paid by consumers during the period from 00:00:00 on November 1, 2020 to 23:59:59 on November 03, 2020, the merchant must ship the goods within 48 hours and ensure that the logistics order number has a collection record , There must be logistics update records within 24 hours after collection;
(2) For orders paid by consumers from 00:00:00 on November 11, 2020 to 23:59:59 on November 14, 2020, merchants must deliver goods before 23:59:59 on November 17, 2020 And ensure that the logistics order number has a collection record, and there must be a logistics update record within 72 hours after collection;
(3) For orders paid by consumers from 00:00:00 on November 15, 2020 to 23:59:59 on November 18, 2020, the merchant must ship the goods within 72 hours and ensure that the logistics order number has a collection record , There must be a logistics update record within 48 hours after collection;
Merchants (except for virtual categories*) need to ensure that consumers can check the logistics status of the order (pickup, transfer, delivery, sign, etc.) in the logistics details after completing the delivery, otherwise it will be processed in accordance with the Tmall Logistics Timeliness Management Standard.
2Tmall International Order
(1) For cross-border e-commerce bonded import orders paid by consumers from 00:00:00 on November 1, 2020 to 23:59:59 on November 03, 2020, merchants must be at 23:59 on November 05: Ship before 59 and ensure that the logistics order number has a collection record.
(2) For overseas direct mail and cross-border e-commerce import orders paid by consumers from 00:00:00 on November 1, 2020 to 23:59:59 on November 05, 2020, merchants must be on November 08 Ship before 23:59:59 on the day and ensure that the logistics order number has a collection record.
(3) For cross-border e-commerce bonded import orders paid by consumers during the period from 00:00:00 on November 11, 2020 to 23:59:59 on November 14, 2020, merchants must make an order on November 17, 2020. : Ship out before 59:59 and ensure that the logistics order number has a collection record.
(4) For orders for overseas direct mail and cross-border e-commerce collection imports paid by consumers from 00:00:00 on November 11, 2020 to 23:59:59 on November 15, 2020, merchants must be in 2020 Ship before 23:59:59 on November 19 and ensure that the logistics order number has a collection record.
Merchants (except virtual categories*) need to ensure that consumers can check the logistics status of the order in the logistics company system (collecting, transferring, delivering, signing, etc.) after completing the shipment, otherwise in accordance with the "Tmall International Terms of Service Rules" "Delayed Delivery" rule processing.
3. In 2020 Tmall Double Eleven pre-sale goods, merchants will also complete the delivery according to the above requirements, except for virtual categories* and specific categories;
4. Customization and other special circumstances require merchants and consumers to separately agree on the delivery time, subject to "Tmall Logistics Time Limitation Management Regulations"/"Tmall International Service Terms and Rules".
(3) Compatible with special delivery rules, special confirmation receipt time, refund time and transaction overtime rules apply during the event. Please refer to the Tmall 2020 Double 11 Delivery Time and Transaction Process Adjustment Announcement, click here to view.
(4) Price protection service
Part of the event products are promised by merchants to support price protection services. That is, after a consumer purchases a physical product with a "full price guarantee" service mark during the event, during the price guarantee period (see the table below), if the price of the same product from the same merchant is reduced, the consumer can apply to the same merchant Please refer to the "Tmall Price Guarantee Service Standard" for specific details on the price guarantee and make up the difference, the calculation method of the difference, and the exceptions.
Consumer payment of the final payment begins-November 26 23:59:59
Spot commodities
Consumer payment started successfully-November 26th 23:59:59
(5) When consumers participate in Double 11, they should also abide by the "General User Rules for Official Tmall Marketing Activities."
(6) In order to present consumers with more price-competitive merchants and products, Tmall may give priority to the lowest price throughout the year and discounts* activities and stores on Double Eleven venues through special modules or locations. opportunity. In 2020, Tmall Double 11 related marketing activities will be organized and actually carried out by Hangzhou Maoyue Enterprise Management Co., Ltd. (Tmall for short).
4. Special rules for pre-sale activities
(1) Consumers must complete the pre-sale deposit payment within 30 minutes after they have photographed the pre-sale goods on Tmall Double Eleven in 2020* (hereinafter referred to as "pre-sale goods"), otherwise the system will automatically close the order and the transaction will be cancelled .
(2) Deposit rules: After paying the deposit, consumers should consciously abide by the relevant provisions of the guarantee law; after paying the deposit, due to the consumer’s own reasons, the balance is not paid as scheduled, or the consumer applies for a refund and is in accordance with the "Tmall Rules" and " If the Taobao Platform Dispute Resolution Rules and other relevant rules determine that it is not the seller’s responsibility, the deposit will not be refunded; if the two parties agree to refund the deposit, consumers can contact the merchant to operate the deposit refund. For details, please refer to the "Tmall Pre-sale Business Management Regulations", " Tmall International Pre-sale Business Management Regulations.
(3) Pay a deposit and reduce: Some pre-sold goods support the "pay deposit and reduce" rights. When consumers purchase pre-sale goods* that support a deposit reduction, they can enjoy the consumer rights of a pre-sale price reduction (the "pre-sale price" shown on the detail page), that is, after the consumer pays the deposit, the pre-sale Price=Total price of pre-sale merchandise-immediate reduction amount. The actual reduction amount is subject to the actual display on the pre-sale merchandise details page. In the event of a refund for an order for pre-sale goods, the maximum refundable amount is the amount actually paid by the consumer.
*Example: If the pre-sale price of the product is 1,000 yuan, the deposit is 100 yuan, and the immediate discount amount is 200 yuan, the actual selling price of the product after the immediate discount is 1000-200=800, and the final payment is 800-100=700. If the order is refunded after the consumer completes the final payment, the maximum refund is RMB 800.
(4) Instructions for the final payment: the final payment shall be paid in accordance with the transaction process set by the Tmall system.
(5) Pre-sale goods will be automatically added to the shopping cart after the deposit payment is completed, and the balance payment supports combined payment and settlement with other active goods (including pre-sales). Consumers can also settle separately in the pending payment list. Both consolidated payment settlement and separate settlement support the use of discount tools such as store full discount, coupon*, cross-store full discount, and category shopping coupons. The specific rules for using discount tools are as follows:
1. For the pre-sale products that support the payment of a deposit, the sales price of the pre-sale product is the amount of the total price of the pre-sale product after the "pre-sale price" discount (hereinafter referred to as the "pre-sale price").
2. Available discount tools include: full discount, full discount, coupons, cross-store full discount, category shopping coupons.
3. Taking the settlement of a single pre-sale commodity as an example, the conditions for using the preferential tool are as follows:
(1) Full discount and full discount (must be met at the same time): A. Pre-sale price ≥ full discount and full discount usage threshold; B. Final payment amount> full discount and full discount face value.
(2) Coupon usage conditions (must be met at the same time): A. Pre-sale price ≥ coupon usage threshold; B. Final payment amount> coupon denomination.
(3) Cross-store full reduction use conditions (must be met at the same time): A. Pre-sale price ≥ cross-store full reduction use threshold; B. Final payment amount> cross-store full reduction deduction amount;
(4) Conditions for using category shopping vouchers (must be met at the same time): A. Pre-sale price ≥ category shopping vouchers use threshold; B. Balance amount> category shopping vouchers deductible amount.
4. Preferential tools all have certain preferential apportionment logic and other usage rules. The specific rules of each preferential tool shall prevail.
5. The preferential tools will be used one by one in the order of point 3 of Article (5):
(1) If the discount is used across stores and the discount is allocated, any sub-order that applies to the discount, and the amount of the discount is 0 or negative after the discount, will continue to be allocated according to the remaining amount of the sub-order until the sub-order is actually paid The amount deducted is 0 yuan.
For example: a product activity price is 300 yuan, there is a 300-280 store coupon, and at the same time supports 300-40 cross-store full discount. After the product is first deducted by the coupon, the remaining 20 yuan; if you continue to use the cross-store full reduction, the actual payment amount of the order will be negative (20-50=-30). In this case, the cross-store full reduction will still be available, and the remaining actual payment amount of the order will be used as the maximum available amount of the discount. Therefore, the price after the order discount is 0 yuan (if there are cross-store cross-order products, the remaining orders The discount will still take effect on a pro rata basis).
(2) Except for cross-store full discounts, if any of the above-mentioned types of discounts are used and the discounts are shared, the pre-sale price of any pre-sale product is 0 or a negative number after the discount, then all types of discounts will not be available (please note Consolidated payment order, if 0 or a negative number appears after any product discount in the consolidated payment order, the discount tool cannot be used for the entire order).
For example: a product activity price is 300 yuan, there is a 300-280 category shopping voucher, and at the same time supports 300-40 cross-store full reduction. First use the cross-store full discount for the product, and the remaining 260 yuan; then continue to use the category shopping coupon, the actual payment amount of the order will be a negative number (260-280=-20). In this case, cross-store full reduction will still be available, but category shopping coupons cannot be used.
(6) During the event, the pre-sale goods that have successfully paid the full amount (deposit + final payment) will provide a seven-day unreasonable return and exchange service in accordance with Tmall's "Seven Days Unreasonable Return Regulations" (click here for details). Tmall international platform merchandise* provides a seven-day unreasonable refund service in accordance with the "Seven Days No Reason Refund" Specification (click here for details).
(7) During the event, for orders that have successfully paid the balance payment, please click here to check the delivery time and transaction overtime rules.
Five, noun explanation
1. Event price: refers to the price on the left side of the event product logo displayed on the baby details page, that is, the "Carnival Price" on Tmall Double 11.
2. Commodities on Tmall International Platform: For overseas direct-supplied products sold on the Tmall International platform, the product details page has a logo. If the logo is changed on the Tmall International platform in the future, it will be publicized on Tmall or Tmall International. , Without separate notice.
3. Virtual categories: catering and food, shopping coupons/cakes and bread, localized life services, supermarket cards
1.0 Copy text ￥sHF6c7rFDl0￥ to Taobao?.. [2020 Tmall Double 11-Main Venue (If you spend 300 minus 40, you can also receive a red I packet, up to 1111 yuan!)]
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