The cultural tourism industry is a fusion of culture and tourism. It is a national strategic industry with low resource consumption, large driving coefficient, many employment opportunities, and good comprehensive benefits. Since the reform and opening up, with the rapid development of domestic industrialization and urbanization, the growing popularity and diversified consumer demand has provided good opportunities for the development of the cultural tourism industry, and my country's cultural tourism industry has also developed rapidly.
Most provinces in our country have released the key points and goals of the development of the regional cultural and tourism industry. We can conclude that the role of culture in casting the soul, cultural empowerment and tourism for the people is extremely significant, and Beijing has predicted that The total income of the tourism industry will reach 900 billion yuan in 2025. It can be seen how bright the "money" future of the cultural tourism industry is. Zibo, which has exploded recently, is a model work that cultural tourism bureaus around the world should copy.
Compared with traditional cultural tourism, digital cultural tourism has the characteristics of unlimited resources, unlimited time and space, and multiple identities. From the perspective of the new format of digital cultural tourism, online cultural museums, smart tourism products and services, immersive services, etc. have been formed. This means that my country's cultural tourism industry is gradually transforming and upgrading.
In recent years, the integration of 5G, big data, blockchain, artificial intelligence and other information technologies with all walks of life has become a new trend of the times. The cultural and tourism industry has performed well, and new formats such as cloud tourism, cloud live broadcast, and cloud exhibitions have emerged. , especially during the epidemic period, the digital cultural tourism industry with digital content as the core has sprung up suddenly and risen against the trend, promoting the integrated development of the industry's online and offline integration. important starting point.
From the perspective of low-code, if digital empowers the cultural and tourism industry, one of the more goals to be achieved is to weaken the dependence on a single person, make people more professional, and have a higher human-efficiency ratio. Based on the emergence of the "Matthew Effect", more and more low-efficiency companies will exit, sell or close, and transform in the next few years, and the scale of the top 20% of the most efficient companies in the market will increase. big. For enterprises with high management efficiency, they have capital and talent advantages, and they will become stronger in the market in the future.
Taking the JNPF rapid development platform as an example, the platform deeply integrates java+.net 6 dual-technology engines, and has many characteristics such as easy maintenance, convenient deployment, high integration, and high efficiency. It provides development services for enterprise projects, providing development and construction, open connection, Deploy the full lifecycle capabilities of O&M and online operations. At the same time, it supports multiple cloud environment deployments, and local deployments provide maximum security, which can help enterprises quickly build products suitable for their own application scenarios.
For the cultural travel industry, JNPF also has an exclusive digital management solution to help the cultural travel industry to be more compliant and efficient, and accelerate the "tourism +" digital transformation and the high-quality development of the industry.
Unified portal management and control
The multi-role work portal configuration makes information and processes more centralized, and supports the unified management and efficient collaboration of member companies of the Cultural Tourism Group.
Efficient personnel management
Build an HRM platform including personnel files, personnel portals, recruitment management, personnel processes, etc., to deeply explore the value of human resources.
Achieving standard work
The knowledge base in areas such as scenic spot operation and ticket checking service supports staff training, promotes standardized operations, and builds a high-quality service team.
Fee control management call
It supports digital management of various types of expenses from budget to borrowing, reimbursement, and payment, helping financial standardization and cost control.
Visual management
Covering the full-cycle management of fixed assets from procurement to borrowing and processing, to ensure that the utilization rate of various equipment and assets of cultural and tourism enterprises is improved.
multi-terminal office
Based on DingTalk, Enterprise WeChat, etc., a multi-terminal dedicated mobile office platform is built to help efficient collaboration in scenic spots, offices and other places.
The current trend is that digital transformation has become a new kinetic energy and new engine for the country's social and economic development. It has been described in the government work report and the 14th Five-Year Cultural Tourism Development Plan. With elements such as the new infrastructure of cultural tourism, the digital transformation trend of the cultural tourism industry is obvious.
Digitization has broken the time-space boundary of the traditional cultural tourism industry, leading the cultural tourism industry into a new development environment of de-centering and de-boundary, stimulating more valuable business models, and enriching the production factors, production technology, The operating model and so on better meet people's new needs for the cultural and tourism industry, and promote the deep integration of the cultural industry and the tourism industry to a deeper and higher level.