China's first tourist city, Yuan Universe, the first "Yuan Universe Digital Scenic Spot", and the first historical block "Yuan Universe"... The rise of the Yuan Universe has opened a new door for the cultural and tourism industry, which has been plagued by the epidemic from time to time and stagnated.
Regarding the concept of the metaverse, the cultural tourism industry in many places has changed from testing the water last year to this year's key layout, blocks, scenic spots, and cities, hoping to use this to seek innovation and change to attract a new round of tourists.
If the metaverse is the future, then digital collections are an indispensable ticket to open the future world, and an important carrier connecting the real world and the virtual world. When a work is cast into a digital collection, it becomes a unique digital asset on the blockchain.
The well-known IP held by the cultural tourism industry, after being "activated" through digital collections, can not only protect the digital copyright of the IP, but also attract young users, and obtain certain benefits, quickly attracting the attention of all parties in the industry chain. At present, what are the ways to play digital collections in the cultural tourism industry? What kind of digital collection products are worth learning from in the industry?
Although the strong wind of digital collections has blown into the cultural tourism industry, the industry that has been repeatedly frustrated in recent years has seen the dawn of rebirth. But not all cultural tourism companies need digital collections. The popularity of digital collections provides a new idea and possibility for the cultural tourism industry, with unlimited potential. "However, the quality of digital collections is uneven at this stage, and market risk prevention and control is weak. The problem makes the industry's mouth and tiger's mouth coexist."
"Digital collections are the fastest and important application scenario for the cultural travel industry to land in Metaverse." On June 22, Liu Yuzheng analyzed in a written interview with a reporter from "Daily Economic News". Most of the digital collections currently on sale in the industry With a strong cultural background, the collision of IP with strong cultural heritage and technology bursts out vitality, which has an unprecedented sense of freshness for young people.
The enthusiasm of users has detonated the cultural tourism digital collection market, and major cultural tourism companies have also smelled the turning point brought by digital collections, hoping to deeply explore the value of digital collections, not only linking the vast virtual space of digital collections, but also endowing them with digital collections. able business development.
Mars Digital Collection has noticed that as more and more cultural and tourism companies enter the game, more and more new ways of playing digital collections are constantly being discovered and refined, from limited releases, auctions, to point redemption, drawing purchase qualifications, and then to blind Draw a box to get cards, participate in activities for free, etc. "Digital collections will undoubtedly become one of the new breakthroughs for the cultural and tourism industry's external publicity, and it can also help companies cultivate new revenue growth points." Not only can it increase the company's total revenue, but it can also stimulate the crowd fission effect and bring more people. Exposure and attention, serve multiple purposes. "