A few days ago, the joint innovation center jointly built by Innovative Technology Group, Qualcomm China and the Honggutan District Government of Nanchang City was inaugurated and opened at the Nanchang VR Industrial Base. The reporter saw the innovation in the production line for the latest MR glasses "Honghu". The laboratory is already in operation. In the future, the "Honghu" series of MR glasses and more and updated XR hardware will be mass-produced in Jiangxi. Sun Li, Chairman of the Innovative Technology Group, said that the "World VR Industry Conference" held in Nanchang, Jiangxi has become the top event in the global VR industry. The latest and most high-end "Honghu" MR glasses of the Innovative Group are chosen in Jiangxi , In this year's "World VR Industry Conference" for the first time released to the world, Jiangxi has become a hot spot for technological innovation companies to chase VR dreams.
Fancy the policy advantages of Jiangxi VR industry
Shadow Creative Technology Group was established in August 2014 and headquartered in Shanghai. It is the first domestic and world-class leader in the mixed reality (MR) industry and the world's largest manufacturer of augmented reality (AR) and mixed reality (MR) equipment . At present, the world's lightest MR all-in-one machine, Jimo (JIMO), was developed and mass-produced by Innovative. The weight of Jimo (JIMO) is only 120 grams, which is outstanding in terms of lightness and comfort. A variety of smart glasses such as Action One Pro and Shadow VR are also produced by Shadow Creative. At the same time, Shadowchuang also provides original design and manufacturing services for major brands in the VR field, and has become the second largest manufacturer in this field. In 2019, Yingchuang MR smart glasses sales volume ranked first in the world.
As a result of the "World VR Industry Conference" and Jiangxi Shadow Creation, during the second World VR Industry Conference in October 2019, Shadow Creation, Nanchang City Government, Qualcomm China announced the establishment of a joint innovation center, that is, focusing on Jiangxi Province and Nanchang City Policy advantages and huge potential in the development of the VR industry. Since then, Innovative has made frequent efforts in Jiangxi: In April 2020, Jiangxi Innovative Information Industry Co., Ltd. was established; In May 2020, Innovative and Fuliang County Government of Jingdezhen signed the "Sanlong·MR Digital Ceramic Industrial Park" project to promote MR technology has landed in the ceramic industry; In August 2020, Yingchuang and Dingding signed a framework cooperation agreement at the signing ceremony of major key projects in Honggutan District, Nanchang, Jiangxi, to jointly explore the application solutions of remote holographic education scenes based on MR mixed reality glasses; 2020 In August 2008, Innovative and Nanchang Municipal Government and Ali Digital Jiangxi signed a framework cooperation agreement in Nanchang to establish Ali Innovative Research Institute, and announced that the first domestic MR mixed reality hardware manufacturing automation production line project was officially launched in Nanchang. The production line is currently being selected, and it is planned to build a workshop with an area of more than 20,000 square meters. The annual output is initially set at 200,000 MR equipment. In the future, the output will continue to be expanded according to market demand.
Sun Li, chairman of the Shadow Creative Technology Group, told reporters that Jiangxi’s leaders’ emphasis on the XR (extended reality) industry, including VR, AR, and MR, and their confidence in the prospects of XR have inspired a large number of VRs like Shadow Creative. Technological innovation companies in the industry have brought new products, new information, and new ideas to Jiangxi to display, communicate, and collide, and talk to the world through the high-end platform of "World VR Industry Conference". "Investment Group attaches great importance to the opportunity brought by the World VR Industry Conference in Jiangxi, and hopes that the conference will become the first platform for the appearance of many cutting-edge new products. Therefore, Innovative Film Corporation has decided to take the lead and prepare to release our latest and most high-end products at this year's conference. Products, and use this new product release as a starting point to release bigger dreams in Jiangxi." Sun Li ambitiously revealed to reporters.
Display the "Honghu" ambition in Jiangxi
MR Innovation Lab of Honggutan District·Qualcomm China·Innovation Joint Innovation Center
According to Sun Li, Innovative will launch a new generation of world-class MR glasses at the 2020 "World VR Industry Conference". The glasses are named after the historical name "Honghu" in Honggutan District, Nanchang, Jiangxi, and will be built in Nanchang. The MR hardware manufacturing automation production line is mass-produced to pay tribute to Jiangxi, the highland of the world's VR industry.
According to the latest information, "Honghu" will be the world's first MR split machine with 6-DOF function for head and hand, and it will also be the world's first MR glasses equipped with Qualcomm's Snapdragon XR2 platform. The Snapdragon XR2 platform is the world's first XR platform to support 5G connectivity. Thanks to the technical characteristics of 5G's large broadband, high speed, and low latency, "Honghu" will bring a new human-computer interaction experience.
With "Honghu", Shadowchuang has also become the first company to announce the release of new products at the World VR Industry Conference. This move also reflects the "Honghu" ambition of Shadowchuang: to be the world's first.
It is understood that although the establishment has only been in a short period of 6 years, the film has built a whole industry chain layout around the goal of "striving to be the world's first" and has achieved many results, except for the production of MR glasses and other hardware projects in the middle of the industry chain. In addition, in the upper reaches of the industrial chain, Shadowchuang includes a number of high-tech technologies such as optical EDA software design, high-end nanoimprint lithography machine design and manufacturing, and the country's number one diffractive optical waveguide lens R&D and production, achieving a closed loop in the MR field. Ecology. There are also many achievements in artificial intelligence and other fields closely related to the VR industry. In the downstream of the industrial chain, Yingchuang smart glasses have been widely used in education, cultural tourism, industry, medical care, sports and other fields, including: creating 5G+MR holographic classrooms and innovative experiments for hundreds of key middle schools and well-known universities Room; Implement MR cultural tourism services for scenic spots such as the Summer Palace, Zhongshan Mausoleum, Badaling, etc.; implement Jiangsu’s first spinal surgery with remote application of 5G+MR navigation; cooperate with the university to establish an intelligent manufacturing factory laboratory, etc. In addition, Yingchuang also cooperates closely with the world's chip giant Qualcomm Group, becoming its partner with the largest shipments in the MR field.
Since the beginning of this year, the XR hardware shipments of Shadowchuang have shown rapid growth, with a monthly growth rate of over 10%. It is expected that the compound annual growth rate will reach 200% to 300%. Sun Li said that with the opening of the joint innovation center jointly constructed by Innovative and Qualcomm and the Honggutan District Government of Nanchang in September 2020, Innovative will use Jiangxi as a hot spot for the "Honggu" ambition. And many upstream and downstream companies of Shadowcamp are also gathering in Jiangxi. In addition, with the popularity of 5G, the integrated development of 5G and XR industries will accelerate the expansion of application scenarios. At present, XR is accelerating the development, production, promotion and application of XR products in Jiangxi, and plans to continue to introduce lighter, more comfortable to wear and faster computing XR glasses products, so that XR glasses will become like mobile phones as soon as possible. The same universal computing platform has brought revolutionary changes to people's daily production and lifestyle. In this process, the film also hopes to use the huge industrial cluster advantages of the Jiangxi VR industry highland to develop and grow to become the world's number one MR company, and even the world's number one technology company by market value.