new media

The introduction of
"new media" is relative to traditional media (including newspapers, magazines, radio, television and other media). Refers to the use of digital technology, network technology, through the Internet, broadband local area network, wireless communication network and satellite channels, with TV, computer and mobile phone as the terminal, to provide users (ie audience) with video, audio, voice data services, distance education, etc. Interactive information and entertainment services as a form of dissemination for economic benefit. In terms of content, new media can transmit text, as well as sound and images; in terms of process, new media can be transmitted linearly through streaming media, or non-linearly through storage and reading.
New media is a relative concept, which is a new form of media developed from traditional media such as newspapers, radio, and television, including online media, mobile media, and digital TV. New media is also a broad concept, using digital technology, network technology, through the Internet, broadband local area network, wireless communication network, satellite and other channels, as well as computers, mobile phones, digital TV and other terminals, to provide users with information and entertainment services dissemination form.


Features
1. Features
of new media The biggest feature of new media represented by digital technology is that it breaks down the barriers between media and dissolves the boundaries between media media, between regions, administrations, and even between communicators and recipients. . Specifically:

1. Prominent media personalization
Because of technology, almost all media in the past have been democratized. However, new media can target more segmented audiences and individuals. Individuals can customize the news they need through new media. That is to say, the combination of information content finally received by each new media audience can be the same, or it can be completely different. This is very different from traditional media audiences who can only passively read or watch undifferentiated content.

2. Audiences are more selective
From a technical point of view, in the new media, everyone can receive information, and everyone can act as an information publisher. Users can watch TV programs while playing music, and participate in voting for programs. to search. This breaks the limitation that only news organizations can publish news, and fully meets the segmented needs of information consumers. Different from the "audience-led" type of traditional media, new media is "audience-led." Audiences have greater choice, can read freely, and can amplify information.

3. Diverse forms of expression
New media has various forms, and various forms of expression process are relatively rich. It can integrate text, audio, and pictures to achieve instant and unlimited expansion of content, so that the content becomes a "living thing". In theory, as long as the computer conditions are met, a new medium can meet the information storage needs of the world. In addition to large capacity, new media also has the characteristics of "easy retrieval": content can be stored at any time, and it is very convenient to find previous content and related content.

4. Real-time information release
Compared with radio and television, only new media can truly have no time limit and can be processed and released at any time. New media and content presented with powerful software and web pages can easily be online 24 hours a day. New media is extremely interactive, and the unique network medium makes the relationship between information disseminators and recipients equal. .

Status and development trend:
Due to such a powerful force as high technology, the development of new media in our country has taken shape, showing several trends, mainly as follows: 1. The technical support system of new media has been relatively mature, which is the development of new media in my country. prerequisites. New media is a way of communication, and we cannot confuse the way of communication, the carrier and the content. At present, the content of dissemination has not changed. What new media brings is only a different way of dissemination. From a global perspective, new media technology has become fully mature, computers have become the central link of new media dissemination, the Internet has become the basic carrier, and photoelectric conduction and electronic paper have become increasingly mature. The hardware technology and supporting conditions for new media communication in my country are mature, especially in the field of communication, which is not only technologically equivalent to the international level of development, but even has dozens of technologies that are ahead of foreign developed countries. 2. More and more consumers are using new media. In the reading survey conducted by the General Administration of Press and Publication, the number of people reading traditional publications is declining at a rate of 12% per year, while the number of people reading new media is increasing at a rate of 30%, especially among young people and intellectuals. It is especially obvious that they are the biggest main force of future consumption in our publication market. For another example, the time people spent reading books and newspapers in the past has now been largely transferred to the Internet. These facts all show that new media has been accepted by readers, audiences and listeners, and people's reading and study habits have undergone great changes. 3. The terminals of new media have become quite popular. No media communication is as good as today's new media communication. China currently has 420 million mobile phone users, 130 million computer monitors and readers, and more than 300,000 e-books in circulation. The terminal equipment of the media has become quite popular. This is not planned by the government, but formed automatically by the market. The vast majority of people with reading ability have terminals for new media reading. 4. The content of new media is becoming more and more abundant. The amount of information disseminated by traditional media every day is less than 1/4 of that of the Internet. The Internet provides rich content and brings spiritual enjoyment. The market of new media has reached a certain scale. The market of new media is expanding year by year, and the scale of the industry is also increasing. The bigger it is, the output of mobile phones alone is 330 million per year. Some communication companies themselves or through commissioned creative companies are gradually turning to the production of news media content, such as the development of mobile newspapers and mobile magazines. A large number of creative parks and cultural parks in cities are also providing content software for new media. 5. The state attaches great importance to the construction of new media public platforms. This is a very favorable factor for the development of new media. my country has taken important measures in the field of new media. The state is making great efforts to build an important platform for new media, and organizes and implements major projects to promote the development of new media platforms such as radio, television, publishing, and digital publishing. building.