New media is a great scope of work, and now new media operators not just send microblogging micro letter which simply requires a multifaceted, which includes content, data, topics, activities, etc., need to have a wide range of skills, but also we need to master the ways and means to be able to quickly advanced from a white to a professional new media operations staff.
From the current life, the new media is already in the ubiquitous era, we deft brush every day, brush vibrato, look at it, and see my circle of friends is a kind of mass media form, but show different content, may be pictures, videos, there may be sound, content, and not as simple as we thought.
Learn how the new media operators need to master these five tips?:
1, to really understand the meaning of new media operations: the new media that is the use of micro letter, microblogging, APP, vibrato and other media platforms drainage, marketing, operations through a variety of activities or display enables users to retain, new media operations include content, channel, event operations, user operations and so on.
2, familiar with each platform drainage Tip: choose a high authoritative content distribution channels, so we have to be familiar with the various techniques of drainage of the platform, this is not a skill you can master one or two days, to slowly go explore, from their own thinking starting to grasp, because each platform has rules for each platform, these rules are cases can cause serious title under the circumstances we can not violate.
3. To develop the ability to think independently: to want to become a great new media operations engineer, the most important thing is to have their own excellent Internet thinking. Learn to use the tools to enhance their productivity at work we must rely on the Internet to improve work efficiency.
4, Institute for product positioning, analysis of user groups: the analysis for the product positioning, target group analysis, to develop an appropriate program-related, and team building to complete the work. Analysis from the location to the target population to customer demand for efficient content creation and then to promotion channels content mining, have to make their own master.
5, creating original content truly valuable: the new media operators for content is king all understand this truth, so the output of high-value content is very important, but also the key to drainage. Imagine if you output the contents of no value, naturally, will not lead to everyone's attention. Especially for newcomers, beginners do high-quality content output is very important, we do not have unrealistic expectations of the situation, from the ground to grow in practice.