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Dear self-media people, you must study one by one, carefully study, understand the spirit, master the requirements, standardize and operate your own account, and never step over the line, provide more high-quality works and high-quality products for the majority of netizens and fans, and consciously maintain style. Clean and upright network environment.
The Cyberspace Administration of China issued 13 new regulations to strengthen the management of self-media. Why do we say that this time the intensity is great, because this time almost all the official media of the Cyberspace Administration of China forwarded this information, and the intensity is very strong. Below are 13 condensed content.
1. Strictly prevent counterfeiting and counterfeiting.
2. Strengthen the display of qualification certification.
3. Standardize the labeling of information sources.
4. Strengthen information authenticity management.
5. Labeling of fictitious content or controversial information.
6. Improve the rumor label function.
7. Standardize account operation behavior.
8. Clarify the conditions for opening the profit-making authority.
9. Limit the profits of violations.
10. Improve the number of fans management measures.
11. Strengthen the management of MCN institutions affiliated with "We Media".
12. Strict handling of violations.
13. Strengthen the exposure of typical cases.
Read one by one, these rules are very good, it depends on how the platform implements them. In particular: "Standard account operation behavior. The website platform should strictly implement the "one account for one person, two accounts for one enterprise" account registration quantity regulation, and it is strictly forbidden for individuals or companies to manipulate the "self-media" account matrix to publish and disseminate illegal and bad information." Now the first It is WeChat that implements the policy. As shown in the figure below, only 2 corporate official accounts can be registered now.
In the future, people who make accounts in batches and use relatives and friends to make accounts will gradually be strictly restricted, just like "website filing". You will only have fewer and fewer accounts on hand, which requires us to operate in a more refined and standardized manner in the future. So, do you think the road to self-media will go well in the future?
Lu Songsong feels that the current situation is that the threshold for self-media is too low, and anyone can do self-media. In order to gain traffic, many self-media publish rumored articles and rubbish traffic content, making a mess, regardless of right and wrong, they only want to lose morality, and those unscrupulous self-media should be severely punished.
But then again, the competition for self-media is too fierce and introverted. When the form was good in the past, there were few people doing self-media, but now there are too many people doing it. Even if you have high-quality content, you may not be able to get traffic. If you look at the recent Douyin heads, such as Crazy Little Yang, Dongfang Xuan, Dong Yuhui, etc., the number of online live broadcast rooms is cut in half, not to mention the small self-media people.
And now the profit-making method of self-media is relatively simple:
(1) Relying on the platform to share subsidies, whoever has more traffic will get more subsidies, which leads to a lot of rumors and hype.
(2) Bring goods. Whether it is short video delivery or live broadcast delivery, without a high-quality supply chain, most people will not be able to play.
(3) Receive advertisements. Starting from 2021, the advertising budget of the brand Fang Daddy has plummeted, and many people will no longer be able to receive advertisements.
(4) Training community. The leeks are almost finished. It's even harder if you're cutting a second time.
(5) Business cooperation consultation. Unless it is a strong personal IP, ordinary self-media don't even think about it.
Article source: Lu Songsong blog, welcome to follow my account!