As a novice just started a new media operations staff, work may be just the beginning, there are many skills we do not understand, always committing unnecessary mistakes, specially put together some tips to share to you today, I hope to help avoid unnecessary trouble at work.
1, the data analysis: the beginning of the entry of new media operations, when most of them are to start micro-channel public number, many people may know the public micro-channel number back and you can view the amount of reading flow amount for each article a day, but in this regard data analysis of many people's views are wrong, graphic profiling session is not to say a good source inside the data, active good, is not the case. When only the title and the graphic session opened high and low ratio reading session, in order to illustrate the article spread is good.
2, the picture problem: Many people may be republished content from other numbers above do during public number, but do not know how, suddenly it becomes very fuzzy picture. If, after an article reprinted many times, micro letter backstage take multiple compressed natural picture becomes blurred.
3, remember colorful layout: an article can really keep their eyes, the main reason is the article content and layout, typesetting for operators, the problem is big or small. For white people just join in, it is really hard to describe graphic layout, font size is not uniform, colorful, overall looks very fancy and reduce the number of things the public, but also to cover the value of the article content.
4, the title should not be too long: For some public number, the title will tend to write very detailed, maintaining abundant information as possible, usually two lines of words on it under normal circumstances, as long as the title attractive enough, a little more Some do not have much relationship. In addition, cover with pictures must not affect the reading, as far as possible with the impact of strong, simple composition, dark lines of style, with pictures do not influence reading.
5, be sure to remember the original standard: a summary of the role is to assist title, description, fans can improve click, article summary must have a maturity of routine, do not be too simple, written summary can instantly improve open rates, while If the content is original, remember to mark the original.
6, hyperlink settings: content can be attached to text hyperlinks on reasonable interspersed in the content, it can play a very good role. Especially recommended is the bottom position, the display image link will have a greater role, be sure to carefully check the timely plus links.
7, the picture there is the risk of infringement: as an excellent new media editors, the most important thing is how to match a suitable picture, but the figure still choose to be cautious, copyright issues are now very popular concern, not Be careful using the infringing text, images, ranging delete apology, compensation may even title while in treatment. As people joined the line, when we find things, give priority to professional Web site for pictures, you can pat yourself out material.