If you try to get in touch with more self-media, you will find that everyone is really working hard, spending a lot of time on original articles and editing videos every day, but most of them are slightly embarrassed when they check the background income. Think about how time has really passed.
In fact, no matter what industry you are in, smart work is what keeps you going, and while hard work is important, smart work is even more important.
1. Clear goals
Some practitioners who enter the field of new media are still blindly obedient. They may really not know what to do at this stage. Just come in and take a look at the new media. This is your precious time, and there should be no way to use it. Exchange for money.
So you probably need a clear target:
① What do you need to get on this platform: accurate fans or fans (seems to have a certain influence)
② After reaching this goal, what should you do next: Monetize traffic or create a brand
③ Think, is this a lasting business? How determined are you to keep doing it.
2. Stable execution
Execution is a weakness for We Media. Do you often find that even though you have made a plan, you can’t always execute it on time? This is related to We Media’s work habits: relative freedom and lack of certain binding force, for this reason, While working you may need to:
① Let the phone be itself, or even turn it off
② Control clicks on web pages not related to work
③ Set time nodes and try to quantify the work
④ Solve your own life problems: eat, sleep, take care of your family
3. Extensive social
For the self-media, some of the knowledge reserves are relatively vertical. Due to the lack of understanding of the industry, it is still necessary to actively join the community on the official platform, and communicate with more experienced students in the community, they may Tell you about the way of operation. Sometimes, a word from a big coffee may be the finishing touch.
Speaking of which, I suddenly thought that Ma Huateng was not just because he listened to Zhang Chaoyang's speech. After returning, he resolutely founded Tencent. Maybe someone else's words have become your finishing touch.
4. Try to navigate the platform
Any platform is a product, and it has the strategic goals of the enterprise, as well as phased strategies. For example, last year, Toutiao launched the Q&A section. This year, Toutiao emphasized the shift from intelligent recommendation to intelligent social networking. Obviously, Toutiao is strengthening User stickiness will accumulate existing users of Toutiao, so it may be a good strategy to actively follow each other with influencers.
It may not be so appropriate to use Mr. Lu Xun's "bow your head to be a bully" to express the state of mind of we-media. As a we-media person, if you play we-media with a purpose, then you need to use the rules of the platform for your own goals. Serve, not be a silently working screw.
Summary: In life, work, and entertainment, sometimes you may need a clear boundary, a deep review of yourself, what can I do now, what can I do in the future, and work hard for it.
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