The new media operators have a lot of areas, but for people who do not know, probably the new media is a hands-on mission work, writing articles every day, send articles so simple, in fact, new media operations is a more systematic system each person different skill levels, paid work sector is different, I believe we are very curious, new media operators are doing every day? Then give us a presentation.
What new media work include?
New media content work is the use of Internet social networking channels (microblogging, letter) to the product drainage, which is the work content; operations refers to the contents of this post need to output, and user communication, planning activities, expanding channels, summarize feedback and so on, in the traditional Internet content operations are operations, user operations, activities, operations, marketing operations and data analysis.
New media operators are doing every day phased introduction?:
1, the level of white: white-level new media operators usually performance appraisal is to determine the workload and exposure to the KPI, mostly to write articles for the main, this is for the novice need to do most of the work, but also new entrants media operations start.
2, the primary operations: responsible channels, usually in the company of microblogging and micro-channel as the main, and explore other channels, in addition to the primary operational performance evaluation to improve visibility and work outside, there is the user engagement activities to KPI .
3, mid-level operators: no limitations channel operation, depending on the business, self-validation flow channel can bring to the company, and effectively carry out the new channel excavation work is no limitation with respect to the content, you can write articles, you can do activities, even for video production, cooperation as the main proof of her job as city data, the general assessment to traffic, user engagement to assess KPI.
4, Senior Operations: Whether or work content channels are not too many restrictions, work more flexible, there is no specific limitation, any attempt can be made to work, as long as the company's products, brand work can be helpful, effect as the main data to flow, conversion, user stickiness for the assessment point, usually this part of the people to lead as the main.