Website SEO Optimization Questions and Answers

In the process of contacting seo , everyone will encounter many problems of one kind or another, especially some seo novices will often go to many places to ask some website optimization questions due to their limited knowledge. Slowly accumulate, the previous questions will be slowly answered.

In order to make it clearer and more convenient for everyone to understand these common seo problems, here is a summary of these frequently asked website seo optimization problems, a total of 100, in order to facilitate everyone to study and research, I will divide them in the next few days I will present these questions and answers to everyone one by one. If there are any deficiencies or mistakes, please correct me.

Next, enter the topic, the following are 100 website optimization questions and answers that seo must know (1):

1. Every time Baidu is updated, the index of the website decreases a lot, but I add pseudo-original content every day?

Most of this problem is because the weight of the website makes Baidu not pay enough attention to you; in addition, the quality of the article is not high, there is no readability or the originality is too low. Although Baidu will include it, it may be too eliminated after an update. The higher the quality of the article, the higher the possibility of inclusion; and the repetition of the website pages is too high, and Baidu will delete the duplicate content directly after the update; of course, it may also be that Baidu's own algorithm is updated, and some articles on your website are affected by the update. .

2. Baidu updated today, the keyword ranking has dropped, and the snapshot has slowed down. What should I do? Everyone, come and help!

This is a question that is often asked 3 times. First of all, we need to understand Baidu's latest updates and updated content, determine the reasons for the decline in rankings, and continue to do what we need to do. It was even better before.

3. The content of the website is updated almost every day, and the external links have been doing it, but why has the traffic been stagnant recently?

Content updates and external links can indeed bring traffic to the website, mainly to allow the website to have a good ranking in the search engine, and to bring traffic through the search engine, so as to achieve the conversion rate! It belongs to a long-term cultivation process! But there are many ways to obtain traffic, and it is not limited to search engines.

4. Ask the bosses, and ask if there is any difference between Baidu and Google in terms of crawling keywords?

The algorithms of Google and Baidu are indeed not the same. Baidu has too much manual intervention, but the final principle is the same. As long as the content is good, updated in a timely manner, there are many originals, and there are many high-quality external links, you will get a good ranking in any search engine.

5. Baidu K has a website, how can I get it to be re-included?

Be a user of content, do not have any behavior that is considered by search engines, and the speed of website access must be guaranteed and stable. During this period, website fluctuations must be small.

6. My website has been downgraded. I would like to ask if there is a good way to get the website ranking back. At the same time, I would like to ask how long it will take to reach the previous ranking?

The restoration of the right to drop is the same as that of the fifth question, and it is uncertain how long it will take to reach the previous ranking. It can be a few days or a few months, so you must be patient.

7. When will Google and Baidu be updated?

This is related to the authority and quality of your website. Your website has a high authority and the search engine spiders come every few minutes, and your update is also fast. If the weight is not high, you may not update your site for a long time. At present, most stations are updated once a week. Baidu has a small update in the early morning of Thursday, and another major update at the end of each month, while Google updates every three months.

8. Baidu snapshots are updated daily but they are not included. What is the reason for this?

Snapshots are always updated, indicating that at least spiders often come to your website for food, but whether to include or not depends on the content of your website pages, website layout, loading speed, website structure, etc. Snapshot updates do not mean fast indexing .

9. If the website cannot be opened, will the spider still come?

If it takes a long time, it may affect it, because if it cannot be opened for a long time, it is equivalent to being blocked. This is the instability of the server, the spider will think that there is a problem with your site, and it will rarely come in the future, or even downgrade. Therefore, the website server and parsing must be stable.

10. Baidu snapshot has not been updated for a long time, why?

A: The influencing factors of snapshot update include: intra-site links, website updates, frequency of external link updates, whether or not, etc. In many cases, improper operation will cause Baidu snapshots not to be updated or other abnormalities.

11. Due to the company's network adjustment, the server has been stopped for a few days, and the website has been unable to open. Today I searched the company's website on Baidu, but I couldn't find a single one. Then the site domain name was found to be dropped. How can this be done?

Don't worry, this is caused by the instability of the server. In this case, the problem of demotion is generally not dealt with. Continue to update the content and update the high-quality external links normally. As long as there is no behavior that is considered to be true by the search engine, it will be restored. , the time should not be too long.

12. The website exchanges friendship links, and the other party's website is .net. Is there any problem?

Answer: As long as the other party's website is included normally and has not been K, it is fine to use the normal process of exchanging friendship links to judge the exchange. As for the suffix of the website domain name, it has nothing to do with the exchange of friendship links, so don't use color. Glasses look at domain names with different suffixes.

13. The website has been re-listed after being k, does it mean that the weight has been restored?

Restoring the index after the website has been downgraded is just to prove that search engines continue to crawl your web pages, which has nothing to do with whether the weight is to be restored or not. Looking at the weight recovery, you can check the traffic, Baidu weight, keyword ranking, etc. The inclusion of the website is only a good sign. If it is continuously updated every day and it is included stably, it will be more and more favored by search engines. It will be getting closer! In short, a website being downgraded does not mean that it is not included, and inclusion does not mean that the weight is restored.

14. How to set keyword density ?

Keyword density is the density of the entire page, not just the density of these two codes. Some people think that the density between 2%-8% is the best, some think that 3%-7%, there are all kinds. In fact, the key is not density. It’s good to have keywords in the article naturally. Don’t deliberately pile them up. The current new technology of search engines is user experience . Only by grabbing users can you grab traffic. Don’t offend users for SEO.

15. How can I effectively increase the number of backlinks?

This requires a long time to accumulate resources and increase backlinks. It does not mean that a lot of backlinks will be added all at once. On the one hand, don’t pursue the quantity of backlinks and ignore its quality. The sound of chain quality over quantity is getting louder and louder.

16. I made a website, and I didn’t leave any external link addresses, and I didn’t submit it to Baidu Google for inclusion. Why was it included? Where did the spider come from?

You are too naive, don't you know without submitting to Baidu? When you apply for a new domain name, Baidu will start to pay attention to you, and when you open a virtual server, the search engine will crawl with the IP, and the crawlers will be crawled to you by other websites! There are many spider portals that do not need us to stay. Automatically, for example, ranking websites such as alexa, some domain name information queries, and external link query websites may have our external links. So there are many entrances to the spider, you didn't invite it, but you didn't reject it either.

17. What should be paid attention to in forum promotion? How to insert advertising information or website? If you find a forum suitable for your product promotion?

First of all, if the purpose of your forum promotion is simply to place advertisements, I can only say that this is where you should pay attention. The principle of forum promotion is: focus on quality, not quantity. If you want to promote the forum well, it is not just about posting and writing soft articles. A successful forum promotion needs to integrate a lot of things into it. For example:

Precision Marketing: Forum promotion should be precise. For example, if we are a car website, we should find a car forum for marketing promotion.

Word-of-mouth marketing: The purpose of forum marketing is to make users have a positive perception of the product and generate word-of-mouth effect.

Viral marketing: Successful marketing posts will even be reprinted in large numbers, resulting in the effect of viral spread.

Event Marketing: Many times, a successful forum marketing often requires an event to match.

Other: than experiential marketing, news marketing and so on.

18. Is there any difference between website title and keywords?

For website SEO optimization, especially keyword optimization, the website title is the most critical, and the keyword should be included in the title to increase the keyword weight and the relevance of the web page. The website title and keywords are one of the three major elements of SEO optimized web pages. First, there is no difference at all, there is no comparison at all.

19. Want to know the pr value and Baidu weight of your website, but don't know how?

This question can be said to be completely humanistic without seo. How to look at it, search for Baidu weight or pr query directly on Baidu, and you will know. What I want to say is that the pr value is official from Google, but now Google intends to slowly fade out the pr value, and it has not been updated for a long time, and the webmaster has begun to not pay much attention to this. As for Baidu's weight, it's just a statement on the tool, not Baidu's official one, so you should pay attention to combining other indicators of the website especially when inquiring about the weight of others.

20. How long is the best website title?

Baidu search result titles can display up to 30 Chinese characters, Google is 32 Chinese characters, so the title tag should preferably not exceed 30 Chinese characters, but in order to improve user experience and highlight the target keywords, we recommend that the length should be around 20. . Why do you say this, because when the title is too long, the head and tail of the title are likely to be cut off, which is not conducive to users' in-depth viewing; secondly, if the title is too long, there will inevitably be many irrelevant words, which is not conducive to highlighting the target keywords and reducing relevance; One is that the title is too long will spread the keyword weight.

21. Which one is better for website promotion, reprinting excellent articles or doing original work?

From the perspective of user experience, of course, it is good to transfer high-quality articles. Time-sensitive and popular articles are loved by users, and their original creations may not be well written. But from the perspective of seo, of course, original articles are good, but there are not so many original articles to write, so many times excellent reprinted articles are also a good choice. In fact, it is not contradictory. Reprinting high-quality products + originals is the means of content, and high-quality content is the best. Some originals are still reprinted.

22. When querying the website, why sometimes the number of backlinks cannot be queried?

Sometimes this happens, and the tool itself will have some problems. If you can't find it, try changing a few more tools. Querying with a tool itself is a reference, and the official one shall prevail.

23. Do you want to submit the new station to the search engine?

The search engine submission is to allow the search engine to send spiders to crawl the website faster. Logically speaking, submitting it will not allow your website to be included. It just increases the possibility of inclusion. Generally, it is enough to submit a domain name for a new site, because there are still many problems with the launch of the new site. Too many submissions will make the spider crawl more deeply, which may expose the shortcomings of the site.

24. What kind of webpage content is illegal?

1. Soft articles and advertisements are always published in normal sections. 2. Those who always add external chains in the replies, especially those who swipe advertisements. 3. The content of the website itself involves illegal or illegal content. It is also possible that the pinyin of some bad keywords is used as the domain name. For details, see "Baidu's Recommendations on News Sources" and Baidu Luluo Algorithm 2.0.

25. Does the website revision affect the weight?

There will definitely be some problems, so don’t change the version as a last resort. After planning the revision, you must make a plan for the revision. Don’t blindly revise the revision. The purpose of the revision is to have a high user experience. for search optimization. After the revision, it is necessary to check the remaining problems in time and continue to update the website.

26. Too much mass posting will affect the reputation of the website, and may be blocked if it is serious?

Write a lot about the company's website on blogs or forums, called blog marketing or forum marketing. Mass posting with software is not called marketing, it is called irrigation, it will cause disgust among users, affect the reputation of the website, and may even lead to penalties from search engines or publishing platforms. Of course, if you make good use of it, you can also achieve good results. Just like Melatonin advertisements are published once a year, once a year is put on, consumers will already be annoyed. The result?

27. How to check whether a website has been hacked ?

The performance of the website being k is nothing more than a decrease in traffic, a decrease in the inclusion of external links, a decrease in weight, an abnormal snapshot, a decrease in keyword ranking, etc.

28. Will the modification of the website description lead to a demotion?

Modifying the description information will generally not cause a demotion , Of course, if you modify it very frequently, it is not necessarily.

29. Where is the effect of publishing news articles better?

A: Spiders on large platforms go and crawl a lot. In addition, these websites have higher weights, and news articles are collected faster. However, the posts on these websites are updated quickly, and it is possible that your advertorial article will be rocky in a few minutes. Unless it is written very well, it will go straight down. On the contrary, although some small and medium-sized platforms have small traffic, few posts, and slow indexing, users who visit your advertisment may be relatively

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