Website SEO optimization not only needs to do on-site optimization, but also to do some off-site optimization to promote website inclusion and ranking. So, what content does high-quality off-site optimization include? Next, the editor will share with you the specific steps of SEO optimization outside the site, let's take a look!
1. Exchange friendship connections
Nowadays, in the many algorithm adjustments of search engines, the era when the external link is king has passed. The current external link is not as good as before in the assistance of the website, but the effect of the friendship link is still very good, and the inclusion and improvement of the website Rankings are very helpful. Of course, you should also pay attention to the quality of friendship links when exchanging friendship links.
At the same time, it should be noted that off-site optimization is not controllable. Once there is a problem with the external link website, it will affect our own website, especially the friendly link. If the other party’s website has a problem with the K station or downgrades, you 'S website will also be implicated. Therefore, when doing website optimization, you should also check the friendship links regularly.
2. High-weight forums and industry-related forums
When doing off-site optimization, you can publish external links through some high-weight forums and industry-related forums. At the same time, you must also pay attention to the quality and relevance of external links. For example, if you are doing SEO, you need to find some high-weight Or SEO-related forums for off-chain publishing.
3. Encyclopedias of major search engines
When we are building the external chain of the website, we can also promote it on the encyclopedias of major search engines. This is the best effect, but these operations will be more difficult. Here, I will list some current effects for you. Encyclopedia promotion, such as Baidu Encyclopedia, 360 Encyclopedia, Soso Encyclopedia, Interactive Encyclopedia, etc.
4. Various high-weight Q&A platforms
Question and answer promotion is also part of the optimization outside the site, and it is also possible to do some related external chain promotion. General question and answer platforms have high weights, traffic is also very large, and have very good drainage effects. At present, there are relatively good question and answer platforms. : Baidu knows, Tianya Q&A, Sina Aiwen, Sosowenwen and other platforms.