As we all know, the 404 page of the website plays a very important role in the optimization of website SEO. It is a status code of the http protocol. When there is a problem or error in the website link, it cannot be displayed normally, and the 404 page will appear. For search engines and users, the 404 page is still very friendly. So, do you know how important a 404 page is for SEO optimization? Next, the editor will share with you the importance of 404 pages for SEO optimization, let's take a look!
1. The design of the 404 page must be consistent with the website style, otherwise it will make the user feel like they have entered another website, and the page will be closed immediately.
2. Use concise and clear humorous text or animation, which is interesting, and guide users to return to the previous level or browse other classified products or information.
3. Do not directly jump the 404 page to the homepage, or set a time period to jump. This can easily make search engines mistaken for multiple duplicate pages, which is not conducive to optimization.
4. The navigation of the 404 page should be set up to return to the upper level, product center, information center, contact us, etc., so as to guide users to browse the content to be browsed and avoid user loss.