Web site fine-tuning is an important part of SEO optimizers work content, which is part of the website version, which can effectively solve the low-ranking pages will include investigation, the page has a collection of no rank, etc., and a full-fledged SEO optimizers that a large number of time and energy are going to fine-tune the site, by fine-tuning the site, make the site more in line with user needs and preferences of the search engines, so as to enhance the user experience, and get a good ranking and traffic.
Website principle of fine-tuning
1, no new plates, the style does not make adjustments
in time to fine-tune the site, do not need to go to war on a site section or style to be adjusted.
2, only the long-term no change page content, link to fine-tune
the site for the fine-tuning process is on the site details, such as pages, content, links, and so on.
What are the benefits to fine-tune site
1, a search engine attracted sustained attention, if a website or page a long time is not adjusted, the search engines will think that this page is not concerned about the ranking will decrease.
2, by fine-tuning the poor treatment of the site pages, to enhance the overall comprehensive data website.
Therefore, the site allows us to fine-tune the minimum cost, so that the site continues to be adjusted to the site so that search engines plus, to improve website ranking.
How do site fine tuning
1, statistical data analysis through the Baidu website need fine-tuning.
Baidu statistical tools we can use the "portal page" tool to view site data within the last month, then set "IP number" in reverse order. How IP provides the most pages and bounce rate from observation. Such as bounce rate more than 60% will need to fine-tune the site. Because these pages to the site provides the most traffic, it will directly affect the overall data site a great extent.
2, analysis of sources
to find the bounce rate of the page, then you need to analyze traffic sources this page, because the user how came to this page directly related to the level of bounce rate.
View source, you can click on the small icon, click View distribution source.
Source distribution is divided into search engines, direct access to three types of external links.
If the page is the main source of search engines and direct access to, and bounce rate is too high, then you need to fine-tune the page.
If the page is the main source of external links, it shows that the user is outside the station through the promotion into the site, and bounce rate too high may be our ads have a problem, or guide page is wrong, we need to do at the same time advertising and page fine-tuned.
At the same time the external links can also look through the source URL of the page which is accessible through external links, advertising sources so that the page will find.
Web site fine-tuning direction
Find the fine-tuning of the page, the next step is to fine-tune the page. Under normal circumstances, lead to high bounce rate pages, the deeper reason is the low quality of content, such as the title page of the play is very good, so get a lot of search engine traffic, but users come in a look at the contents of more than the case, will leave, resulting in a high bounce rate. In other cases, changes in user demand, leading Web content can not meet user needs, this time we can recommend content to the user's favorite recent article.
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