In doing site optimization when most unavoidable is the internal Web site optimization, but when internal optimization of internal links is very important, internal link optimization is mainly reflected in what areas? What they need to pay attention to?
1, site navigation
Common site navigation has top of the main navigation, breadcrumbs of your current location, on the left navigation products, sub-bottom navigation. Pay attention to these navigation Try to use text, as much as possible to avoid JS, flash and image links, because it helps search engines to crawl smoothly. In addition, the website navigation link text should accurately describe the contents of the page pointed to natural, so easy to search for specific contents of these columns by link text, do not keyword stuffing, which is what is what.
2, the site map (anchor text, hyperlinks)
In general, the site map is generally divided into two types, one is the first anchor text and the second is in the form of a hyperlink. Anchor text is the establishment in a page, some of the main section pages with text links to their pages; hyperlinks in the form of the establishment of a side, all the linked sites converge to a page with hyperlinks, collectively referred to as sitemap this form is divided into a variety of formats URL map, there are TXT, XML, HTML and so on.
3, image link
Add a picture image link generally indicated on the slide or Web site banner Web site at or contents inside, are image links. The most common thing slide, because the slide images and links are updated frequently, such as article add a picture, after the release will be displayed on the home page slide, this time if the user enters to my site to see the slide show click on picture piece will come in handy. Of course, if the search engines will follow the link to crawl in. Therefore, the image link is also a good form of internal links.
4, anchor text, plain text, hyperlinks
a. Plain text link
Plain text link that they can not click on URL links, plain text links can improve visibility websites that attract crawling spider, promote inclusion, can also introduce traffic, but can not directly vote site, it has no direct effect on the site's ranking, mainly Yes to affect the site's ranking by drainage. Plain text links can be a lot to do, and now the environment, do a plain text link is the most easiest.
b. Hyperlinks
Hyperlinks outside the chain is that you can click on the URL link, in addition to the role of pure text links, hyperlinks can click directly to the site, not only to enhance traffic to your site, but also on the rankings play a direct role in promoting a greater degree on , 100 plain text links as good as 10 hyperlinks.
c. anchor text links
Anchor text links for your site's ranking for best results, have a direct recommendation role, especially in the early rankings, anchor text can largely accelerate the site's ranking.
Notes internal links
1, to respect the user experience, relevant links, do not abuse
High correlation links will help improve search engines, and help improve the user experience, increase user viscosity, thereby enhancing the site's page views. Recommended that the body of a chain within the same keyword can only appear, much to undermine the user experience. Also related reading, recommended reading and reading and other latest within the chain links of relevance to do, do not abuse, otherwise there is no user experience.
2, internal links to ensure the uniqueness of the URL
Because links and more easily lead to search engines can not determine which is the correct link pages to repeat these same links included in the page, leading to not get any weight. Therefore, internal links to ensure the uniqueness of the URL.
3, internal links should pay attention to prevent death and chain scission
Spiders crawling speed internal links is an important parameter to measure the reliability of the site, so to prevent death and chain scission, if the site has a very dead links must go to a search engine submission tool chain dead.
4, the internal number of links per page to control the
If an internal link to the page number exceeds the limit, then the search engine is likely to ignore the page, or ignore the target page section that links to the page limit is exceeded, in general, the number of internal links should be controlled within 50-100 .
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