Web site fine-tuning is adjusted according to user needs, so a lot of people will notice this optimization details, then we need to differentiate themselves through micro-innovation.
What is micro-innovation
Make some difficult for competitors to replicate valuable unique content or functionality, allowing users to immediately understand your site is a distinction with competitors, and to let the user is willing to choose to click on your site. Therefore, the micro-innovation SEO optimization is very important to pay special attention to the following points:
1, difficult for competitors to replicate
For example, this medical cosmetic laser equipment company I work now, in order to do Wei innovation that produced a large number of laser beauty video, record video and take some time and cost, competition is very difficult to copy.
2, valuable to users
Whether the site is still fine-tuning micro-innovation, every user point of view to view, instead of thinking about how the lines are.
3, unique, rare
The search engines text and pictures of resources has been very much, if you rely on text or pictures to outperform their competitors will be very difficult, but the video, audio and other multimedia resources is still relatively scarce, scarce on this thing means that it is valuable, so we should be ways to expand their scarce resources.
User demand is not the end, we do not think there is a method which can solve the needs of users, but we must do to attract stronger than the competition to get to the user to choose us.
For example, two do video site, its content is quite general, but a site offers downloads, presumably most users will prefer to use this site.
The use of appropriate micro-innovation allows the user to select most of our site, as long as the user needs to solve, will be able to retain customers, improve website ranking becomes a corollary.
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