In SEO optimization, there are certain requirements for website content updates. A valuable and high-quality article can attract the attention of a large number of users.
But to write an excellent article, on the one hand, it has higher requirements for writing skills, and on the other hand, it also needs to have a reasonable and unique article idea.
High-quality content can bring enough traffic to the website and increase the user conversion rate, which has high requirements for the uniqueness and value of the article content.
A good horse is equipped with a good saddle. With good content, you must have an attractive headline. The headline is one of the keys to the effect of website optimization.
1. How much influence does a good title have on website optimization?
1. Attract users to browse
The title is the face of the article. The first time users see the article, they focus on the title, and only attractive enough titles will be appreciated by users.
In order to attract the attention of users, the title must have enough penetrating power to make people interested at first glance. After clicking on the article, visit the company's website incidentally to increase the number of page views.
Otherwise, no matter how valuable the content of the website is, but few people visit it, the article will be written in vain. In other words, no matter how good an article is, no one may care about it because of a mediocre title.
2. Deepen user impression
An innovative headline can not only attract users, but also leave a certain impression on the website and products after users browse the article.
For example, when we searched for a certain keyword, we saw a very novel title. After clicking on it, we found that the content was indeed valuable. When we mentioned the same keyword again, the first reaction was the article we had read before. Make a second contact with the user.
2. Adhere to the principle of website title setting
In addition to the title of the article, the title setting of the website is equally important. While being innovative and penetrating, it must be representative and accurate enough to visually summarize the main content of the website.
When editing website titles, follow these two principles:
1. Don't replace too frequently
The most direct way for search engine spiders to remember a website is the title of the website. The weight of the website title is higher than other factors.
If the title of the website is changed frequently, it will make the search engine feel unfamiliar with the website, and even completely lose the interest in crawling, which directly affects the weight of the website in the search engine.
Therefore, in the early stage of website SEO optimization, do not easily change the title of the website. You can wait for the overall weight of the website to go up before making certain changes.
2. The title matches the content to avoid title cheating
If the website title contains words such as "TXT download", "video download", "online viewing", the website itself must have corresponding functions.
Do not appear to be a "TXT file download", but the APP application is downloaded after clicking it. This is likely to be judged by the search engine as a title cheating.
In addition, it is necessary to avoid the behavior of repeatedly stacking keywords in the title to attract clicks. This method will also be judged as title cheating.
Three, filter good keywords, do not do the title party
In the era of severe homogeneity of the Internet, in order to attract attention, many companies like to be "headline parties" and use exaggerated and gimmicky headlines to attract users' clicks.
This type of headline has no practical meaning. Although it can bring temporary traffic growth to the enterprise, it will actually disappoint the real target customers.
Therefore, when editing the title, you can choose good keywords in the following two ways to avoid the suspicion of the title party.
One is to filter keywords based on the user's search habits and dig out keywords with a large search volume.
The reason why the website needs to be optimized for keywords is because keywords are used by users as tools for searching information. Therefore, keywords also need to be selected based on the user's search habits.
The second is to use analysis tools, such as Baidu search index tool, to analyze the index and conversion rate of keywords, and then select keywords with high conversion rates.
The above is why the title is so important in website SEO. I think you can understand why you have to spend a lot of time and careful consideration on the title selection, right?