From fresh graduates to experienced senior developers or product managers, many people have gone through this arduous journey, from not understanding the development language to confirming the requirements and functions with users, from industry software to general software, from There are specific users to provide opinions to lead the user experience, from a small project of a single person to a large-scale team development, along the way, large companies and small companies have similar but different processes. There are BAT (Baidu, Ali, Tencent) in China, and large companies such as MAG (Microsoft, Apple, Google) in foreign countries leading the market development. Behind its successful products are not only excellent talents and excellent ideas, but also excellent talents. This is the greatest value of this book.
This book proposes specific solutions and goals for the processes and stages in the development process. These goals are very pragmatic, that is, user needs should be met, implementation costs should be low, and improvements should be obtained from feedback. Many newly graduated college students feel that they can understand programming languages, can do projects, and have strong self-competence. Without comparison, there is no gap, and if their learning goals are not high enough, they cannot grow rapidly. Through this book, you can find the gap. This book The system introduces all aspects of product development and management, and the two parts respectively introduce two important aspects of development, so that people can easily navigate from product positioning, user understanding to specific technologies. Back then, I was struggling. When I grow up, I go with my feelings, reflect on the problem, find the problem, and find a way to solve the problem, but it is always incorrect. The feeling is very different, because I know what is good, work hard for this goal, and find out. What is good and realize it is completely different. When you work hard for a long time, but find that the goal or positioning of the product is not correct, everyone's efforts are wasted, and a product is in a state of half-dead. When I finally figured out the answer, the business problem prevented everyone from realizing a good product. It was a very painful experience to try again.
This book is not heavy and easy to read. Many of the contents of the second part are not explained in depth, but are used as a direction to guide users to discover the shortcomings and problems, so that people can read them comfortably and learn them in depth by themselves. The mystery of technology, but in the first part, the key concepts and implementation process of some products are introduced step by step, such as the product experience part of the trial reading chapter, which is really wonderful. Although it looks simple at first glance, it is easy for large companies to do this. It is a simple and excellent product, and small companies often follow the trend of copycats. The original core process is actually the part of the best value.