The book "Creating Penguins: How Product Managers Are Made" is unique. The author is generous, detailed and in-depth about the practical requirements, work items, possible problems and solutions of product managers. This book can help readers understand the role of product manager in detail, and know the value of product manager, so as to identify whether they are really suitable for the role of product manager.
There are a few things that stood out to me in the book, which are listed below:
1. The author compares the product with the movie, and vividly shows that the role division of the product team is the same as that of the film team, and there will be different divisions of labor according to different scales. For large projects, product managers can concentrate on requirements and functional implementation. For medium-sized projects, the product manager needs to be responsible for the project and the team. In the process of product development, the product manager assumes the responsibility of the project manager, so it often consumes a lot of energy. For small projects and entrepreneurial projects, the work of interaction designers can also be assigned to product managers. Therefore, product managers have greater responsibilities and greater pressure.
2. The author uses Avatar as an example to describe the technical literacy that a product manager must have, illustrating that the product manager's thinking method is to turn requirements into an abstract concept; as for the expression method of requirements, it is realized with the help of the technology he knows. The principle and the effect that the technology can achieve, it is concluded that the product manager is not a position with low technical content, but a position that requires more macro vision and breadth of knowledge ; when it comes to the origin of the product manager, it is really a hero regardless of the source, There are majors in computer and information management, as well as liberal arts majors such as journalism, communication, finance, business administration, etc. The most interesting thing is that there are also talents from psychology, Chinese pharmacy and other disciplines rushing to this position. In short, the product manager needs to be responsible for the product, he must understand the details of the product in detail.
3. The author also narrated a case of Shi Yuzhu's failed revision in "Giant". It is mentioned that the opinions of players are not what they really want in their hearts. Because the product managers did not think deeply, they were misled by users and made wrong decisions. Finally, the user research methods of qualitative research and quantitative research are proposed to deal with this problem, and finally the real thoughts of the players are obtained.
There are still many wonderful places in the book. The author can use easy-to-understand examples to assist in explaining many knowledge points. Reading such a book is indeed a feeling of endless enjoyment. Since "everyone is a product manager", then everyone deserves to read this book that they will never tire of.