Product Goal: Improve Product Satisfaction
From the outside to the inside: Display effect --> Whether the demand is met --> Highlights
From the inside out: cost --> accurate industry positioning --> differentiation
On how to make a product:
There are multiple roles involved in a project (product), and the role evaluation criteria will be judged from the perspective of the field that they are familiar with. The page designer may judge whether the page is gorgeous and attractive, and the product designer may use the To judge whether there is innovation in the function point, R&D personnel may judge whether the project uses high technology.
Technically speaking, such as AI (artificial intelligence technology). A project using AI does not mean that the project is successful. Most of the technology is invisible and intangible in the background, and cannot be displayed to people in an intuitive form. .And in the situation that the existing technology is changing with each passing day, some old technology companies have not followed suit. Before a technology that can solve a specific problem has not appeared, the big system and the big application are also developing well.
In terms of page effect, the simple and straightforward page design should be a news website. The eye-catching web page design should be an advertising website. The colorful page design should be a corporate portal website. The purpose of each website is different. The same, the purpose of the design is different.
In terms of product function, it is necessary to understand the market demand and at the same time convert the demand into system function. This is the fundamental requirement. Breakthrough in function is very difficult, mainly in two aspects. , to bring people a quick and convenient sigh. 2 is to explore the original function and release the degree of freedom, which brings people the original sigh.
In terms of the market, the judgment is based on whether the product can occupy the market. To quickly occupy the market is to rely on burning money or high-tech concepts to attract attention. Or through a period of operation to gradually accumulate loyal users to increase influence.
I think how to do a good product is not determined by the addition of a certain factor or the proportion of the product. It is determined by balancing the proportion of each factor in the product. In addition, once I thought of a very good idea, and It has also been applied to the project. But the project is still unsatisfactory. It is concluded later that a project has so many functions, and an innovative idea is used in a certain function, which cannot turn the tide. If 60% of the functions are all Yes, one or half an idea is in it. I think the project is a success. Of course, this is also a very difficult thing, and it requires innovation and thinking.