problem
The company recently interviewed a lot of product managers, due to the geopolitical relations, people have been engaged in Xi'an Product Manager position is not much, although the company has given a very good condition, interviewing a lot of people, but few are excellent.
Suddenly feeling will not interview product manager.
Product manager started interviewing candidates, I will ask them some questions, the required ratio of PM skills and related skills, the basics of human-computer interaction and knowledge management, and to understand their character through communication, attitude and whether it has a strong the internal driving force.
After the surface of a large number of people with skills and knowledge to be able to find qualified reserves rarely, less able to find with internal driving force and innovative spirit.
Very contradictory, whether asking too much?
PM how we are interviewing candidates do?
Usually to determine whether the person has the potential to pass it?
YY voice from the product manager @David hao answer
Recruitment purpose is to recruit the right people.
Knowledgeable people know that water product manager of this post is quite deep, how to recruit people, largely depends on what you want him to do things. Lord did not elaborate trick question what level, I generally list what.
(The following classification is only personal experience, in particular point in time is estimated genius and practitioners are not suitable for PM does not belong in the analysis)
Junior product manager / assistant:
Qualifications: Experience 0--15 years
Just about a year industry, the growth rate in general, be competent execution and optimization work, do not expect a band stand-alone product, but doing a single module, optimized to enhance the live data to do is slip, I think it would have been qualified.
Interview assessment of focus:
Execution: junior product manager, the most important is execution, because in most cases, could not help him control the general direction of the product, is only responsible for local data, user needs are often more obvious, so the ability to grasp the requirements of the demand is not high can make the depth of research and user feedback, rapid iteration and improve the data on it, but more than this, you are required candidates to have a strong driving force, can be a powerful impetus within the project members achieve their goals.
Ability: logical skills, communication skills-based, logical ability PM Jiali life of the country, for the primary product managers, can not reason clearly the relationship between functional modules and the product is very important, in addition, functional rhythm and iterative design, but also is the test of logic skills product manager, a page will encounter several usage scenarios? What is the relationship between the different scenes? How to make a page at the same time meet the diverse needs of multiple entry and? No good logic, dealing with these issues, there will be flawed.
Interaction Design: Many of the domestic first-tier Internet companies have professional designers to interact, get along a lot of tx PM, after the Secretary will ask the designers to interact in what? I personally think, PM should take into account the interaction designer's job, especially start-up enterprises, most are not full-time interaction designer. For the primary product managers, you can interact with a single module to do a complete and output clean, clear product demand deliverables even if qualified, the interviewer can make candidates with a number of related design output, and face to face to ask questions, interview results it is better.
Experienced product manager:
Qualifications: . 15--5 years
Complete at least involved in a product's life cycle, can take independent product, small product management team responsible for stand-alone product, the product can be developed in the short-term play and outputs a particular embodiment, can coordinate all resources to achieve their goals .
Interview assessment of focus:
The ability to control demand: this phase of the product manager is often responsible for business recruitment of new products after coming back, so the demand for the ability to control it is very important to control not only refers to the understanding, but also including control, good product It is rhythmic, more particularly, to resource and schedule multiple departments, with a great sense of feeling shackled to dance.
If I was product manager for this part of the interview, I will ask him the product experience, focusing on a few core logic scrutiny
1, "why should this product, what is the demand?"
2, "the user's core scenario is what?"
3 "after doing it, what is the value of the business line?"
By the answer to be given fraction product manager, if the other party can not clearly answer these questions, and it is difficult to deal with the insertion of doubt, we can not call it good.
Resource coordination, project-driven capabilities: product with separate, and do module is not the same, make a small module, the assessment by peer looking for developers to communicate on it, but stand-alone product contains a whole package of features List, wherein the amount involved in the development of a development can also often not complete, but before and after the butt end of the communication in various languages and other details are determined schedule and rhythm, coordination of these resources for a product manager for demanding, given what milestone to when docking between development, test, when carried out, version rollback mechanisms and risk programs, which are a test of a product manager for resource coordination, project to promote local capacity.
Recommendations to make candidates give examples illustrate relevant experience, a product manager with relevant experience must be eaten deflated in these matters, memories, if you can sum up the experience of being beaten after extra points.
Director / Senior Product Manager
Qualifications: 3--10 years
This time span is relatively large, in fact, inevitable, because as the difference between opportunity and personal ability, work 3 - will have a significant watershed Five years later, the same generation gap began to become big people, I've seen work for three years to do the tens of millions of monthly revenue, product manager, have seen the work of App Nikkatsu product or person in charge of hundreds of do it more than five years. Of course, not entirely a strength, luck is also very important.
Interview assessment of focus:
Operational capacity: senior product manager responsible for many cases is not only a product, the package is often packaged business related needs, such as a live project, divided into Web, PC Client, App, a director or senior product manager, generally back the whole business of KPI, following a bunch of product manager. More often need to address the details of a single product is not a question, but how to make the business to meet the strategic direction of the company, to develop multi-line play and strategic direction on the basis of efforts to meet the stated objectives of the business lines.
For example, if you want to live betta destroyed, hiring a senior product manager or director is not a simple product to ask how he did it, to ask should be a one-year line of business planning. If I were asked, I will focus on asking the following questions:
1, if you let the director do, how do you fight the fish? List the main play.
2. What is the most important of which play a core point? For example, you are digging through the anchor or by making a program, or a new innovation in a play to seize the market.
3, live this thing made of how the future can play, what level of strategic thinking is? For example, what is the next step live?
(Comments have friends outside jump entangled in how to say the play's director, did not know anything. I was raised here this play is not specific to the work of the head, but the tactical thinking, for example, you will focus on what to play part, is content and product features, ecological or do their own show, staged at the goal milestone is what, on the whole not limited expression, but must let the person know you understand this industry, live I should know how to play, how to let you do what you will quickly dominate the market.)
Management: very important, if the operational capacity is senior product manager or director pointed out that the core direction, then management is to ensure the implementation of the core, but unfortunately, the ability to manage a large degree look at the talent and experience, I've seen a lot of this, senior product manager capabilities are relatively scarce, are not satisfied with the management of their own subordinates, who also did not intrigue within the project a united front.
As part of this interview, it is relatively difficult, only the top go perspicacious, because the methodology management of a pile, put it well may not be able to live with, or look at the overall performance of it.
Past results: results are important, nothing more than taking a blow, if the final results did not show for that to become a high-level product manager a bit more difficult, basically from the current rules of the industry point of view, hiring Senior Product Manager / Director , a monthly salary of about 30K senior personnel are asked to make too Nikkatsu one million or even tens of products, product manager, but also a comprehensive overall operational capacity (to do small modifications in existing products can not be made large Nikkatsu one million Do products, long way to go, except to say involved), this part should also be the focus of the employer side view of a part.
Finally, recruitment, do not blindly believe in first-line Internet company's rating, basically water and PM as big as this post itself, as long as people's assessment, there will be an error, you can say a tx bound to the same level of P3 company good P1, but P2 is not like it? Hard to say, especially to pull out of the venture, even P4, P5 are not necessarily into, and if it is a small start-up companies, Internet companies rush to find a line of high-level PM also easily acclimatized.