Face-swiping payment uses data to drive new retail operations

We know that whether it is Alipay Dragonfly or WeChat Frog's face payment cash register, there is a one-click membership function. Binding members based on face recognition can provide more detailed and specific user information, thereby optimizing operations. Like Dragonfly's face-swiping payment device, it can support face-swiping payment, scan code payment, and member one-click card issuance, bringing more marketing space for operators. At the same time, by binding the membership card to the account, customers no longer need to carry the membership card or self-report their mobile phone number, providing users with greater convenience.

In the past, face recognition was mostly used in the security field, such as face-swiping access control, face-swiping sign-in, and face-swiping time attendance. The application of face recognition technology in retail consumption may start with Alipay’s launch of the Dragonfly face-swiping payment cash register. Face recognition technology is used as a payment voucher in the field of retail consumption. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details

Customer flow analysis is very useful for the management of retail outlets. Traditional passenger flow analysis can understand the peak flow of store operations, so as to arrange staff on duty and replenishment time, so as to respond to the passenger flow more efficiently and calmly. The addition of face recognition passenger flow statistics can also understand the frequency of each customer's visits to the store, the unit price of consumer customers, consumption preferences, passenger flow stratification, etc., and provide more targeted marketing services. These big data can even play a role in data support and feedback for store location, order selection and distribution storage.

In addition to being a data entry, face recognition can also be used as a consumer experience and applied in the new retail field. Some face recognition screens on self-service vending cabinets can even select cartoon images that suit their image based on their faces, similar to the current selfie filters, providing customers with a more interesting interactive experience. With face recognition as the entrance, a closer connection between stores and customers can be established. Data-driven new retail operations will bring greater momentum for catering retail.

At present, WeChat facial payment has been used in retail, catering, transportation, hotels, universities and other scenarios. The WeChat payment team stated that industry partners and merchants are the protagonists in the process of the industrial Internet. In 2019, WeChat Pay will provide merchants and eco-partners with a smart business toolbox, so that they can tap and connect more potential customers.

Henan Zhangyou Electronic Technology is now the official authorized national service provider of Tencent Tenpay WeChat Pay, the developer of the ISV system of Ant Financial Alipay, the service provider of sesame credit pressure-free business of Ant Financial, the national service provider of UnionPay QuickPass, and the reputation of Alipay. System equipment suppliers, mobile QQ payment service providers, JD professional operation and maintenance national service providers and other channel cooperation service providers.

Guess you like

Origin blog.csdn.net/zydzwei/article/details/113935151