In daily life, most of our common facial recognition is used in the security field, such as face-swiping access control, face-swiping sign-in and face-swiping time attendance, etc. To apply face recognition technology in the retail consumer field, it may be necessary to launch Dragonfly face-swiping from Alipay Payment to the cash register begins. Face recognition technology is used as a payment voucher in the field of retail consumption. In addition to facial payment, facial recognition technology is also useful in the retail field.
Customer flow analysis is very useful for the management of retail outlets. Traditional passenger flow analysis can understand the peak flow of store operations, so as to arrange staff on duty and replenishment time, so as to deal with passenger flow more efficiently and calmly. In addition, the customer flow statistics of face recognition can also understand the frequency of each customer's visits to the store, the unit price of consumer customers, consumption preferences, customer flow stratification, etc., and provide more targeted marketing services. These big data can even play a data support and feedback role for store location, order selection and distribution storage.
We know that whether it is Alipay Dragonfly or WeChat Frog's face payment cash register, there is a one-click membership function. Binding members based on facial recognition can provide more detailed and specific user information to optimize operations. The face-swiping payment device can support Alipay's face-swiping payment, QR code payment, and membership one-click card issuance, bringing more marketing space for operators. At the same time, by binding the membership card to the account, customers no longer need to carry the membership card or self-report their mobile phone number, providing users with greater convenience.
On August 26, WeChat Pay officially released WeChat Frog Pro, an innovative smart business hardware equipped with a barcode scanner and a double-sided screen. On the basis of open support for small programs and WeChat card packages, WeChat Pay has also launched a number of industry-specific new features such as interactive posters, aiming to realize that the face is a member and establish a connection between the smart hardware entrance of the store and the WeChat ecosystem. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
In addition to being a data entry, face recognition can also be used as a consumer experience and applied in the new retail field. The face recognition refrigerator launched can judge and infer the gender and age of buyers based on their faces, thereby launching targeted advertisements. Some face recognition screens on self-service vending cabinets can even select cartoon images that suit their image based on their faces, similar to the current selfie filters, providing customers with a more interesting interactive experience.
In smart stores, customers can also enter the store by swiping their faces, make self-service purchases and take the goods away, realizing senseless payment without having to take out their wallets or mobile phones to make payments. Allegedly, the entire settlement and payment time has been reduced from one minute to 3 seconds. According to statistics, after the smart upgrade using face recognition technology, the average daily turnover of the store has increased by 23%, and the overall cost has been saved by 33%.