The series of actions by the competent authorities put the "sudden brakes" on the rapidly booming short video industry. "The current sudden shutdown and other means have a very large impact on the industry's ecology, and even caused panic in the industry to a certain extent. In today's 'confidence is more precious than gold', the risk of operating a platform has suddenly increased, making the fast-growing industry I quickly felt the chill," said Wang Sixin, a professor at Communication University of China.
Some analysts believe that the current regulatory storm for short video platforms has made investors and investment institutions cautious about investing in this industry. Some short video platforms that want to obtain capital will face greater difficulties, and such platforms are also It’s hard to get traffic quickly through vulgar content anymore.
Where should the short video industry go in the future? Experts suggest that, firstly, in addition to strengthening the platform's self-audit mechanism, it is necessary to increase control and governance through the necessary third-party content audit mechanism. In addition, the real-name registration system should be implemented for video authors, and the user complaint mechanism should be improved, so that illegal content can be Self-inspection, traceability, and feedback.
"Actual supervision can be carried out more scientifically, for example, relying on the scientific management of existing laws and regulations, to contain and warn violations at the source and in the budding stage." Wang Sixin said.
Second, while the platform is self-improving risk management and control, the government should also take part of the responsibility. At this stage, government regulatory authorities have transferred many regulatory responsibilities to the platform parties that publish information. Due to the increasing responsibilities but not giving more rights and interests, the platform may have a mentality such as passive coping, which will make Internet management and control more sluggish.
Tian Li, director of the Internet Development Research Center of Peking University, believes that government regulatory authorities should give full play to the role of the Cybersecurity Law of the People's Republic of China, minimize temporary regulatory measures, and feed back the responsible platforms through positive channels, so that Equity and responsibility are relatively balanced, so as to promote enterprises to take the initiative to take responsibility.
The third is to strengthen and promote the entry of mainstream culture. The practice of new media on mainstream platforms such as the Forbidden City has achieved benign connection and interaction with the public, and has well guided public opinion. The promotion of such mainstream culture should be strengthened in the future.
The fourth is to establish a hierarchical supervision system for minors. "In this rectification, Kuaishou said that it will use special policies for underage users to restrict the display of content and set corresponding permissions, manage videos by rating, and filter the video content that underage users may see. This is a good start, but it can It remains to be seen whether it will be implemented," said Qi Le, executive director of the Public Opinion Laboratory of the Internet Development Research Center of Peking University.
Experts interviewed believe that, with the acceleration of people's work and life rhythm, short videos are indispensable as a new carrier of fragmented information, and future development is still more pros than cons. After experiencing the explosive development and regulatory "storm", the short video industry still has unlimited potential in the future. A series of rectification actions will purify the industry ecology and eliminate some platforms that use vulgar content to attract traffic. In the future, high-quality content will become the core competitiveness of the platform.
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