The first liquidation | Can the short video of "earth flavor" counterattack and become a "trend"?

The first liquidation believes that Douyin must have become a way for most people to "kill" time. It is worth noting that this new way of harvesting traffic on Internet platforms: the vertical screen drama of about 1 minute is frantically harvesting traffic.

The short video of "earth taste" is enough to be earthy. It is just some vulgar plots repeatedly, such as tearing green tea by hand, retributing the evil mother-in-law, and catching the mistress witty. However, it is also "cool", with 10 seconds of conflict and 30 seconds of reversal. With the rigid acting skills, simple scenes and simple services of non-professional actors, the "satisfying" ending of the defeater's counterattack can be completed in an instant.

Why can "earth flavor" counterattack and become a "trend"?

The first liquidation believes that it is the consensus of short video creators and the source of its "earth flavor" to allow viewers to obtain the most refreshing experience in the most direct way. In the past, film and television dramas always had to pave the way for a while before turning around. How could the audience be patient? They all hope that everything will be done on the same day and immediately slapped.

Under the pressure of data growth, Internet platforms have sounded the clarion call for popularization, no longer focusing on targeting high-net-worth users, but expanding into a larger market. First, under the impact of the self-media in the early years, the traditional media gradually failed, and then the Internet Divine Comedy dominated various music charts, and large-scale online movies and online dramas also refreshed people's understanding of traditional content to varying degrees.

The first liquidation found that in the era of traffic dividends, it is the only choice for all companies to use low-cost traffic to obtain purchases. This logic is also regarded as the truth by almost all Internet players. However, in recent years, traffic dividends have begun to disappear rapidly. Not only has traffic costs increased rapidly, but the purchases that traffic can exchange for have also fallen sharply.

"Taste of Earth" videos are content creation based on user preferences and operational data. They harvest tens of millions of traffic with low cost and high efficiency.

However, the Zhongshou Liquidation believes that although the data of "earth-flavored" video traffic is still growing on the surface, the decline in growth rate shows that the stamina is weak. The market space is very likely to "top" in a certain period of time. If it is slightly slack, it may be very Almost eliminated by the market.