How to solve the pain points of short video operation?
Fans asked a lot of questions that touched on the pain points of short video operations, and the editor made targeted answers one by one:
1. How to become popular, how to increase exposure, do you have to brush up?
Answer: Don’t swipe the volume. The swipe volume is equivalent to self-deception to increase exposure and popularity. The core is to improve the quality of the content. As interesting and material, it can resonate with users. You can go to the data platform to take a look at the same game. What are the relatively high-quality content of Tao for imitation learning.
2. How to do the live streaming, especially how to do the new account?
Answer: Live delivery of goods involves people and goods yards. There are many courses for live delivery of goods in the market. To understand the underlying logic of live delivery of goods, the other is to contact the supply chain platform to find high-quality goods sources around your own fan portraits.
The last is the need to increase the traffic in the live broadcast room, which can be solved by drawing a lottery to send benefits.
3. When you send a one-minute video, you can make do with it. If you complete a few minutes of the video, the data will drop dramatically. Do you want to ask for advice on how to operate a video account?
Answer: The current WeChat video account is in the early stage. It is recommended to make short content first and quickly increase fans. The completion rate of the video itself in a few minutes will be low.
Just like there are a lot of 7-15 seconds of content on Douyin, friends who play video accounts, I recommend you to use [新视].
At the same time, you usually need to check your account more often and look at the better accounts in the same field.
4. Is it normal for the flow rate of Kuaishou to be high and sometimes low? The amount of play in one day is 60w, and the next day will be 700, and there is no judgment of non-compliance with the rules.
If there is a relatively low number of page views, it is mainly due to problems in content production, including topic selection, planning, script writing, and shooting methods. You have to specifically analyze which link has the problem. Similarly, the video of the hit, which link is better and becomes the hit, you can copy it later.
In the video, background music is also very important. Choosing the right music can well render the user's emotions and attract users to watch the video. The most important thing is to improve the team's content production ability.
5. How to imitate oral short videos?
Follow the steps of the imitation method; disassemble the lines and write down the video copy; modify the copy to form your own style; find suitable scenes for oral recording and editing.
How to quickly increase followers for Douyin accounts?
1. Understand the algorithm mechanism of Douyin:
Know how the traffic pool works, and master the key indicators of video recommendations. For example: original content, hot topics, hot music, titles, high-quality video, clear video, release time, etc.
2. Insist on publishing vertical content
When your fans are more accurate, the initial recommendation data will be better, so that you can get the next recommendation. Therefore, the more obvious the attributes of an account, the higher the verticality and the more accurate the fans, the higher the number of recommendations for subsequent works.
Because there are thousands of users with different preferences, making Douyin content that is highly perpendicular to the target user group will be easier to get the favor of the target user.
3. Get more exposure through hot topics
Chasing hot topics is a word that is familiar to every small partner who is engaged in new media or self-media work. If you want to grasp hot topics in the first time, you can go to Weibo, Toutiao, Douyin, Zhihu and other platforms to follow hot topics. .
Try to make videos related to hot topics within the shortest time after the hot topics are released to gain more exposure.
4. Make videos with fan feedback and high participation
To increase the stickiness of fans and accounts, you need to establish good interaction with fans, such as replying to fans in the comment area in time, listening carefully to their feedback, and burying 1-3 more attractive comments in the message area to attract fans to stay Next, participate in the interaction, you can also set up a lottery, etc. to increase the interaction with the fans.
[Guoren Network Information] Organize a super detailed "Short Video Operation Manual" for everyone to reply to private messages for free for a limited time.