According to news on November 8, the China Audiovisual Copyright Collective Management Association recently announced that it has filed a complaint with relevant authorities about Kuaishou’s infringement. The main reason is that there are a large number of music copyright infringements on the Kuaishou platform. With the emphasis on Internet music copyright, the era of free music trial listening has ended. Nowadays, many songs are charged. Platforms that have not purchased the copyright are prohibited from using these music. However, there are still music infringements on many platforms. For example: some short video platforms, background music added to many videos, and some short videos do not even indicate the source.
In order to increase the program effect of short videos, various background music is often used, especially some popular background music, which is used more often. If these music copyright owners are held accountable, it means that many background music cannot be used. For a large number of self-media authors on the short video platform, it will definitely bring a lot of trouble. In the future, they may only have to spend money to buy music copyrights.
Major short video platforms will crack down on infringements
Relevant departments will definitely increase the supervision of short video platforms, and short video platforms such as Douyin, Volcano, and Kuaishou will also crack down on music infringement. However, it is also difficult to protect music rights. Many popular songs have been covered many times. Strictly speaking, this type of cover is also an act of rights protection. However, most copyright owners have no time to take care of it, so in the end it is not enough. It's just that there are too many video and song infringement cases on short video platforms such as Douyin and Kuaishou. The platform must increase penalties, and more importantly, supervision must be in place.
However, if the short video platform must purchase a large amount of music and song copyrights, it must be a considerable investment. Of course, this is something that platform operators are unwilling to accept. Therefore, in order to evade liability and reduce capital investment, some short video platforms also "turn a blind eye to infringement on the platform." The self-media authors at the bottom are basically content porters, without the strength and funds to provide users with high-quality original content.
How to curb music infringement
Like pirated movies, to combat music infringement on the Internet, not only major short video platforms, but also many music infringement websites. There are a large number of unauthorized songs on these music websites, and users can click and listen to them for free, while the websites mainly profit by selling advertising spaces. The operators behind it are mostly personal webmasters, and the web servers may be far away from abroad. Therefore, such infringing music websites must be severely cracked down. As for the video background music on the short video platform, if the account author has indicated the copyright information and the original author of the song has not complained, it can be dealt with leniently.
The short video platform should improve the original author's complaint mechanism and handle all kinds of infringement complaints in a timely manner. To safeguard the legitimate rights and interests of the original author, whether it is a short video platform or other self-media platforms, the rights of the original author must be protected, otherwise the platform will gradually lose many high-quality creators. Wenshitou IT Perspective