How to efficiently manage enterprise digital content assets? Precipitate high-quality content?

At the marketing node, the headquarters often sends a large amount of materials to the operators through communities, emails, etc., and the operation materials tend to accumulate, and the operators cannot find the desired content efficiently ; as the operation time increases, high-quality materials There may also be loss . If you want to study previous marketing materials later, it becomes very difficult to reproduce successful experiences.


The "content asset library" in Matrix Communication can intelligently analyze and store the materials of works that have been imported into the account and published. Users can use it to screen high-quality content for secondary creation; or find content that may violate regulations and deal with it in time Negative impact.


At the same time, it also provides the "asset search" function to improve the efficiency of users when searching for materials, including keyword search and image search, to quickly retrieve the materials and corresponding works required by users in the content asset library.


In addition to the general search where you can enter keywords to find works, "Keyword Search" also includes the "Advanced Search" function, which supports entering multiple keywords to view works and pictures that contain any keyword, and those that do not contain certain keywords. Keyword content material.

At the same time, advanced search can also specify the search range, such as content title, body text, video subtitles and other search ranges, for precise search.


If you are interested in Matrix (multi-platform digital content asset management SaaS), you can search [ Xinbang Matrix ] on Baidu to apply for experience.


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Origin blog.csdn.net/newrankcn/article/details/129662254