Two products of the same type seem to have no obvious difference in terms of function, but why do they give people a completely different "feel"?
The good-looking Douyin is the same, and the interesting Kuaishou is one in a million. In fact, it shows the similarities and differences of the two recommendation algorithms.
1. Douyin
The popularity of Douyin originated from the use of some popular celebrities and the promotion of "China Has Hip Hop", such as Douyin traffic big coffee Lu Han, Di Lieba, Zhao Lusi, etc. They can receive millions of them with a smile. Like, many young people are chasing stars, so in order to see the other side of their idols, I downloaded Douyin.
Some people download Tik Tok because it only takes 15 seconds for Tik Tok video. If there is a bright spot, it will quickly attract attention. Everyone likes the kind of funny videos with handsome men and beautiful women. In this age of looking at faces, it seems to be a matter of course that the appearance is high and the rate of return is high. Nowadays, people are trying to show a clear, impulsive, open and funny side, but most of them are in love with catharsis of hormones, full of all kinds of "stitches" and "routine stalks", and many young people are not tired of it.
2. Kuaishou
Kuaishou is a civilian life route that attracts attention, fun, funny, and eating. 80% of Kuaishou users are from third- and fourth-tier cities and rural areas. They can show their "features" on this platform. In this way, you can gain attention and gain a sense of superiority and accomplishment.
Kuaishou can get to know more friends who are “talkable”. With the emergence of Kuaishou, many grassroots people have the opportunity to express themselves and communicate with this era, and it also allows more grassroots people to resonate. But some well-known Internet celebrities use existing traffic to hype, which is disrespect for fans.
use
1. Music before recording
Unlike Kuaishou, the recording function of Douyin is unique. The first choice of music is to record the video based on the music, not as background music. Whenever the dynamic of the video coincides with the tone of the audio, it will greatly stimulate the audience’s senses and bring a different experience
2. The "immersive experience" that continues to be scaled up
Once you turn on Douyin, you enter the playback interface, and then rely on sliding up and down to change videos. This lazy interaction greatly improves user stickiness. You can also chat, call, and start videos with your friends on Douyin. On the contrary, Kuaishou's recommendation (found) is not so sticky for users. The three modules have similar interaction methods, all of which are waterfall layouts, and Kuaishou's startup page is the last time the user exited.