A software-like debate started this afternoon. The products involved are the comparison of the three types of products including Peace Elite and King Glory, Pinduoduo and Taobao, and Douyin and Kuaishou. Through analysis and comparison of two industry-leading software, Take a look at how the current product is applied.
Douyin and Kuaishou
First of all, these two software are short video platforms and support live broadcasting. From a functional point of view, the functions of the two software are similar, the interface is similar, and from a logical point of view, they are basically the same, but the focus is slightly There are differences. Kuaishou is more decentralized and is relatively favored by rural areas; while Douyin tends to be urbanized. The slogans of the two are basically similar. The user's direction is fragmented time and leisure. A short tens of seconds of video can be opened and closed in time, and can be followed and collected, which is convenient for viewing and sharing next time. The immersive interface allows you to watch for five minutes, an illusion of time in the past two hours. From these aspects, short video software is indeed increasingly occupying people’s time, and this ratio is Keep increasing.
From a commercial point of view, short video products are a successful software and have found a way to make money from the products. In this type of software, for products, I personally think that the interface of Douyin is more user-friendly, and Kuaishou needs to be improved in this respect. For example, click the position of attention and favorites. The position of Douyin is basically directly below the thumb. It’s almost easy to touch it involuntarily; but the position of Kuaishou is a bit awkward, requiring the thumb to be down 1.5 cm. After a special experiment, I found that when Kuaishou wanted to collect something, the thumb was there. Certainly difficult. If you don't believe me, you can experiment with the difference between the two.
Toto and Taobao
I won’t say much about the functions and interfaces of the products. They are basically similar. Pinduoduo basically means that there are more activities than products. I have experimented with a few activities. Many activities require a lot of hard work. It can be achieved, and there are some activities that look very tempting, but basically you can’t complete the task. Personally skeptical about the list of winners on the interface, but this type of activity does put a lot of effort into this product. On fire. But the interface is a little too fancy, and Pinduoduo comes with a lot of internal advertisements. Basically, customers don’t know which activity page they are on. The main interface is basically unstoppable. It’s either this activity or that activity. It is dazzling.
Let's talk about Taobao. The fixed marketing model basically does not appear pop-up internal advertisements. Although the quality is worrying, there are many types of operations, including almost all aspects of food, clothing, housing and transportation. In terms of magnitude and service, it is basically a win for Pinduoduo, but Pinduoduo’s products are really cheap, that is, they may overturn, so pay attention to yourself. For the official customer service, Pinduoduo only has a few fixed complaints, and there is no online customer service service, so it cannot make fancy complaints. This has caused fancy bugs for merchants, and there are some things that can’t be found if you want to complain.
Peaceful Elite and King of Glory
I have played a few of these two games myself. From an operational point of view, the Peace Elite mode is played on a mobile phone. It feels laborious to operate. If you use some chicken-eating auxiliary mechanical equipment, it is still possible. From the product point of view, this game is balanced. The performance is good, but all kinds of plug-ins break the balance. The plug-ins do not hinder the game experience, but they are extremely unfriendly to players who do not have them.
How to say the game of King of Glory is good, the balance is very good, you can choose the game you can play according to the time, there are different mode choices from five minutes to thirty minutes, for the product analysis of this game, various aspects are considered. But they were all rejected, so I won't say much.
For the above several software, I have a unified feeling, Krypton gold, of course, non-Krypton gold can also be played, but it is easier to be despised, and for the options of activities, especially for doing certain things to give cash, If you give less, it’s better to do something meaningful. If you give more, it’s basically not what you want to achieve. If you have this time, it’s better to enrich yourself and earn more money.