There are many similar products in the software field, but there are always a few that are particularly popular. For example, in the video category: Douyin, Kuaishou, Watermelon Video, etc., shopping areas: Taobao, Jingdong, Pinduoduo, etc. Take Douyin and Kuaishou, both of which are software with a relatively high download frequency compared to other software. Why are other software not so popular?
One, object-oriented
1. Douyin is widely used by people aged 18-30. People of these age groups have some characteristics of pursuing trends, paying attention to emotions and preferring to wear handsome men and women or beautiful makeup. In the entire human society, in addition to people of this age group and middle-aged people, they will definitely not pursue these things, so the chance of them downloading this software is very small, and they will use watermelon videos, fast hands, etc. Some other software.
2. Most of the people who use fast hands are around 25-60 years old. This age group is mainly making money. Most of the people who post works are mainly making money, and most of the works they shoot are based on them. The main products of the company, such as eating and broadcasting, beauty makeup and so on. And Kuaishou has posted jokes, and works similar to TV series are displayed, and their live broadcasts will be used to bring goods and sell goods. Kuaishou has a wide range of fields, even involving agriculture, aquaculture, etc., so middle-aged people will also use this software. And Douyin will be mainly in the form of chat, which is more in line with the temperament of young people. Some of these people are middle-aged people, and they mainly watch videos.
2. Video time
The duration of a video on Douyin is about a few minutes at most, most of which are sung for tens of seconds, which means that it can attract others in tens of seconds. But Kuaishou mostly takes a few minutes, which can easily cause discomfort. I feel that I can’t finish watching this video quickly, and I can’t find my favorite spot there. Interested parties’ stories will be short in the parent’s story, and generally this kind of video will be longer. Those who pay attention to this kind of things are those over 50 years old.
The above two points of view are two points that I think are important. Any deficiencies are welcome to add!