Business Insight丨Author / Liu Run finishing / Wan Qing
The highest level of self-discipline for adults is to lower their expectations of others.
— 1 —
Lower expectations for "big business"
Do one thing to the extreme
A few days ago, a student from the Evolution Island community asked me a question.
He spent 3 million in a few years to make a product, but users did not pay. The flow of funds will not last for a month. Would like to hear my suggestions.
I said: Start with a small business.
He said that he was almost 40 years old. If you do a small business, your dreams in life will be far away.
I said: Make a product, sell it and make money, it's a small business.
To make a product and wait 3 years to make money is a career.
It is a dream to make a product and believe that it will definitely make money in this life.
Unable to accurately judge whether your product really meets the needs of users, start with a small business and constantly verify your judgment.
Many people always want to do big business, can't see, look down on small things, and don't want to concentrate.
I always feel that this thing is too low, that thing is not technical enough, there are no barriers to this thing, there is no innovation, this thing is unsustainable, this thing has already been done...
This is a small business, I am the one who wants to do big things...
But in fact, any industry, any market, any demand, to achieve the ultimate, there is a chance of making one million a year.
Small businesses with the same goals can eat up large businesses.
Those who do little things to the extreme, small money can become big money.
Some people just do it all their lives, a jar of sour soup and a fish.
Some people just want to make it all their lives, one pot of tea, one cake of tea.
But they have achieved an output value of hundreds of millions.
Lower your expectations of "big business". A journey of a thousand miles begins with a single step. If you want to earn ten million, you start with one yuan.
— 2 —
Lower expectations of customers
Let value far exceed price
A is looking for me, ask me to say hello to B, and hope to lock in cooperation with B next year. I said to A, "There are no plans for this this year". This is just a polite statement. Usually the meaning of this sentence: not next year, but I have no plans to cooperate with you. I said, if you don’t believe me, go and study the logic of B. Have they ever had such a precedent. After A went to study, it was found that there was none. In other words, B did not have it before, does not have it now, and may not have such cooperation in the future. Then why doesn't B reject A directly? Do you have to say "there is no plan for this this year"? This is because people who reject it are embarrassing. And, what if? What if I suddenly change my mind one day? How good is it to stay alive. Therefore, if you understand this, you will know that people have many seemingly "infinite possibilities in the future", but the essence is rejection. For example: I'm so sorry, our budget for this year has run out. This sentence is the most commonly used rejection in the business world. If you don’t want it, just say that the budget is exhausted; if you want, there is always room to squeeze out the budget. Another example: I am not good enough for you. The meaning of this sentence is: I don't like you. There are many different variants of this sentence, such as: I don't want to delay you; you will meet someone better than me; you are a good person, but we are not suitable; if we are single at 80, let's be together. Another example: In the future, we will definitely find a more suitable way to cooperate. The essence of this sentence is to use the future and reject the present. Rejection, usually does not appear in a rejection gesture. Refusal usually appears in the posture of "it is possible in the future" easily. Lower your expectations of customers. How much your product is worth depends on how much value you can provide to the other party and whether the other party agrees with this value. The other party said: "Your product is really good, but we really don't have money, and there is no plan for this this year." In fact, the meaning behind this sentence is: your product is not worth the money. If the product is really good, don't cut the price for it, but use the price to filter out those who agree with you.
— 3 —
Lower expectations of family members
Don't think he will never leave
Why do you have such a bad attitude towards a certain executive?
Do you still believe that no matter how you scold him, he will not leave?
Because you "think" that you have entered an "intimate relationship".
Just like husband and wife, like father and son. You are always the best when you are outside. But when I got home, I completely relaxed.
Leave the best temper to outsiders and the worst temper to the familiar.
We are always the most presumptuous to our dearest people.
Why?
Because we believe that no matter what we do, they will never leave.
We are presumptuous, not because our demands on them have increased, but because our demands on ourselves have decreased.
But, why do you think they will never leave for the rest of their lives?
Should they be scolded by you? Have you
thought about it, didn't you just leave your former boss and start your own business?
In the face of intimacy, don't lower your demands on yourself.
Lower the demands on your family, they deserve your serious consideration.
Final words
Why do I not like this picture?
Because it is using the wrong example to illustrate the correct truth.
Increase by 1% every day, even without compound interest formula, the annual return is 365%. Anyone who knows a little about finance knows that 8% of annual income is difficult, 36% is loan shark, 365% is ten times loan shark, and 3780% is pure thinking.
Compound interest is very important, but 1.01~365=37.8, which seriously exaggerates the effect of compound interest is a success study.
Lower the expectation of high interest returns. You stare at other people's interest, and others stare at your principal.
With extremely high profit margins, extremely fast development speeds, extremely high valuations, etc., the first thing to remind yourself is that there must be problems with illogicality, and going beyond common sense is a scam.
Lower your expectations of your family. Don't think that no matter what we are, they will not leave, but leave the best temper to outsiders and the worst temper to family members.
Lower your expectations of customers. When a person says that your stuff is good, but it is too expensive, there are two reasons:
1) He felt that this matter was not worth spending so much money;
2) He thinks this matter may cost so much money, but you are not worth so much money.
So, what should you do?
Shake hands politely with him and say goodbye.
Until you can grow into, he thinks it's worth it.
The highest level of self-discipline for adults is to lower their expectations of others.