Live Broadcasting From the beginning of the show to the current "Live+", the live broadcast scene has been continuously expanded. With the rise of the "home economy" in 2020, live streaming has become a hot word of the year, and corporate live streaming has also become a temporary trend. However, it is impractical for many companies to live streaming products because these companies have nothing. Popularity, there are no products suitable for live broadcast, so what can corporate live broadcasts do? The answer is to do enterprise traffic pools.
Enterprise live broadcast helps build enterprise traffic pools.
To attract users' attention through live broadcast, companies can divert these users to the traffic pool, and then they must perform refined retention and refined conversion operations.
Enterprise live broadcast helps improve the conversion of enterprise traffic pools.
Through high-quality original live broadcast content and follow-up refined operations, the user conversion rate is increased.
For high-quality original live content, companies can think about "what can be brought to users", "what problems can be solved for users", "what are the benefits for users", and "methods to solve problems". Simply put, Combine enterprise products to make live content from the perspective of users.
For subsequent refined operations, corporate operations can mobilize the enthusiasm of users from benefits, activities, dry goods, etc., and improve user activity, so as to achieve the purpose of "live" fans.
So what kind of enterprise live broadcast can be used as a traffic pool?
First, the product launch will be broadcast live. In the live broadcast of the product launch conference, there will be many loyal fans to forward and share, so companies need to pay attention to the live broadcast of the product launch conference, and do a good job in product release and interaction with the audience to build a traffic pool.
Second, the annual meeting will be broadcast live. In the live broadcast of the annual meeting, the company can not only display the corporate culture and full spirit to the outside world, but also use the live broadcast of the annual meeting to show the strength of the company to customers. Most importantly, it can also enhance brand awareness and retain users in the flow. In the pool.
Enterprise live broadcast can not only bring goods, but also can be used as a traffic pool. Because the traffic pool is the essence of enterprise live broadcast, are you ready to do business live broadcast now?