1. What is Doudian? What is a product window?
Douyin is equivalent to opening a store on Douyin. You need to prepare a business license, deposit and other relevant industry qualifications to settle in. After successful settlement, you can create products and publish your products to Douyin. You can sell them yourself or join the selected alliance Set a commission to invite other talents to bring goods. You don’t need to open a store in the window, as long as you meet the following requirements: account real-name authentication, 1000 fans, 10 public and approved works, and a deposit of 500 yuan, you can open the window, and choose the products you want to sell in the selected alliance to add to your own window.
2. What is Featured Alliance?
Featured Alliance is a two-sided platform for Douyin to match products and talents and settle according to commission. It connects talents and merchants at the same time. Experts include the authors of various Byte-based Apps (Douyin, Toutiao, Watermelon, Douyin Volcano, Pippi Shrimp, etc.). Merchants set commodity commissions, talents select products online, and promote them through videos and live broadcasts. After orders are generated, the platform settles with merchants and talents on schedule.
4. Do you still need to open the window after opening the Doudian?
Needed, the window is the sharing function of the product. Opening Douyin does not mean that the sharing function of the product is activated. You still have to apply for the permission to open the window at the Creator Service Center of Douyin.
5. How to open the window without 1000 followers?
If you bind your Douyin account to Douyin’s main account or channel number, you can open a store window with 0 fans, but you need to pay a deposit of 500 for the window. If you open a window with 0 fans outside, it is done by binding the Douyin channel number. Everyone needs to open in this way. You must ask your friends to help you bind the channel number. Don’t look for strangers. Binding is easy, but unbinding is troublesome. It takes more than 180 days to unbind the channel number. At the same time, you can’t unbind it yourself. merchant.
6. What is a channel number?
The channel number refers to the byte-based App login account such as Toutiao, Douyin, Huoshan, Xigua, etc. The same store can be bound to multiple channel accounts, and the bound channel account can share the products of the store through different apps. A store can be bound to 5 channel numbers, and a Douyin account can only be bound to the channel number of one store.
8. Can the channel number carry products from other stores?
Yes, the channel account can be added to select products in the alliance to earn commissions, but there is no commission for products with its own store, and it will be calculated uniformly in the Douyin store.
9. What is the promotion plan of Select Affiliate?
If you want to add products to the alliance product pool, all experts can promote -> ordinary plan (commission 1-50%). I want the designated talent to promote my product, and other talents cannot promote it -> Exclusive plan (commission 0-50%) I want to set the commission rate for the designated talent separately -> Targeted plan (commission 0-80%). I want the designated masters to bring the goods, and set different commissions for these masters -> the exclusive plan superimposes the directional plan. If you are an excellent talent, you can ask the merchant to set up a corresponding plan for you.
11. How do merchants enter the selected alliance?
The number of closing permissions <3 times. Merchant experience score >= 4.0 points. In addition, the merchant must be a merchant in a normal state and meet the requirements of the selected alliance. Each merchant has only 3 chances to open the selected alliance. If the system closes it for 3 times, the merchant will never be able to apply for the selected alliance.
12. How do merchants invite experts to bring goods?
Log in to the Doudian backstage-select alliance--set up a common plan in plan management--select talent cooperation, you can filter the users you want to target in the talent square, click the user name to enter the talent homepage to send invitations, reach People will receive an invitation application on the Douyin APP, and after the talent agrees, they will see the corresponding contact information.
At present, there is software for batch invitations, which is very fast and powerful automatically.
13. How to open the permission to bring goods (commodity window)?
Step 1: Choose the identity that suits you (become a delivery expert or a small shop seller)
Step 2: Check whether you are qualified to open the authority
Step 3: Open an alliance collection account
[Cargo Master]: Suitable for users who have no source of goods and have not opened a store, and help other merchants to bring goods;
[Small shop merchants]: Suitable for users who have their own sources of goods and open a store on Douyin to sell their own products; the purpose of opening a collection account is to facilitate payment and settlement. Whichever payment method the consumer chooses when paying, the payment amount will be settled to you Corresponding to the receivable account, so opening a receivable account is an essential process. The receiving account is divided into formal account and quick account. It is recommended to choose the formal account. The formal account supports multiple qualifications and can be used for corporate settlement with no annual limit.
Precautions:
1. Once the qualification type is selected and submitted, it cannot be modified. Please choose carefully
2. Personal qualifications do not support corporate settlement
3. Choose the qualification type according to your actual situation. If you have already opened a small shop, please directly select "I am a small shop merchant". If you choose "I am a small shop merchant", the store will be bound with your account. The account receiving account will also share the same one with the store; if the account chooses other qualification types to upgrade, it can no longer be bound to the store.
50.什么是直播间的流速?
因为抖音很有有可能是根据近5分钟内的转化效果来分配的，而不是正常那个累积数据，所以运营更多的是要关注5分钟内的GPM。,流速越大场观越高,很多人常说的直播间没有流量,其实就是直播间没有流速,影响流速的就是直播间的点击率,系统给的是曝光,只有点击才计算流速(场观),有了曝光要有吸引力才能获得高的点击,那就要优化自己的人货场,吸引用户进入,用户进入才有机会做出好的直播间数据,获得更高的曝光,才能走向正的循环。
比如下面这个直播间，因为16:14--16:19这5分钟的小奖励周期内的 GPM是高于上1个5分钟的，所以下个5分钟的奖励周期直播间就能拿到更多的优质流量。
