If you want to carry goods live on Douyin, you first need to activate the permission to carry goods live on Douyin. That is what we often say to unlock the Douyin Live Shopping Cart function. After unlocking the live broadcast shopping cart, we can sell products in the live broadcast.
Before that, you have to open the product window and unlock the video shopping cart. After opening the product window, after completing the novice task, apply for a video shopping cart under "I—Creator Service Center—Privilege Upgrade—Video Sharing Products". After opening the video shopping cart and accumulating 3,000 fans on the account, you can unlock the permission to bring goods live.
1. How to quickly label the new account with category tags and obtain live broadcast recommended traffic?
2. Do people in the live broadcast room run away when they come? How to increase the viewing time in the live broadcast room by 20%
3. When the traffic of the new account is low in the early stage, how to arrange the products?
How to quickly label the new account with category tags and obtain live broadcast recommendation traffic?
The new account has just launched, and many merchants will solve the problem of unpopularity in the live broadcast room through drainage funds, but more importantly, label the live broadcast room.
In the early stage, you can not only increase the interaction with the target traffic through the welfare payment to tag, but also use a small amount of DOU + targeted talent similar accounts to let the platform quickly understand the target audience in the live broadcast room, quickly tag it, and attract natural traffic.
People in the product live broadcast room run away when they come? How to increase the viewing time in the live broadcast room by 20%
After the live broadcast room has preliminary labels and traffic, it is very necessary to do a good job of interaction and stay at this time, so as to reduce the loss of traffic as much as possible and affect the weight of the live broadcast room. You can check the real-time online and the number of people entering the venue, judge the traffic retention , and adjust the popularity of the live broadcast room in time.
For example, compared with the following live broadcast room of the new account, we found that the number of people entering the live broadcast room in stage 2 suddenly increased, but the number of online users decreased. Heavy volume or other situations.
(Data source: Feigua Investment, the data has been authorized by the customer and desensitized)
If on-site operations want to further increase audience retention, lucky bags are a good interactive tool, but how to set up lucky bags to maximize the retention effect?
Through Feigua Zhitou’s on-site lucky bag monitoring, we found that the number of people in the live broadcast room increased by 60% before and after the distribution of the new account, which shows that the content and rhythm of the lucky bag distribution can help the live broadcast room get a better stay.
(Data source: Feigua Investment, the data has been authorized by the customer and desensitized)
How to arrange products when there is little traffic in the early days of the new account?
When the number of people online in the live broadcast room is small, you can combine the [Key Comments] function to increase user interaction and stay by ordering food from the audience, and may also promote purchases.
You can see the live broadcast room below. Hot and sour noodles and snail noodles are high-frequency products that appear in the comments. Then the anchor can focus on explaining these two products that the audience is interested in and have the intention to place an order. The interaction effect must be better of.
(Data source: Feigua Investment, the data has been authorized by the customer and desensitized)
In addition to the way viewers order food, live broadcast operations can also check the exposure and conversion status of different products by checking the number of people exposed and the click-through rate of each product from [Hot Products] .
By comparing the data such as the number of people exposed and the click-through rate of the three products in the live broadcast room below, it is found that product 3 has the highest explanation and exposure efficiency, and the conversion efficiency is also the highest. Therefore, it is recommended to consider product 3 in the future selection. .
(Data source: Feigua Investment, the data has been authorized by the customer and desensitized)