Lead:
In the early stage, Qiqitong conducted many business exchanges, program communication, and demand communication with us. After the cooperation, on-site research, blueprint design, and implementation of delivery, its professionalism is beyond doubt. It is hoped that after the launch of the Daren management platform, it will help Xianyifang to build China's most traffic home textile and home live broadcast selection center and a live broadcast ecological organization and resource gathering area, empowering the new retail link upgrade of China's home textile and home furnishing industry.
－－ Project Leader of Xianyifang
Recently, Nantong Xianyifang Real Estate Co., Ltd. (hereinafter referred to as "Xianyifang") successfully signed a contract with Qiqitong , which will create a full life cycle management of talent and the whole process management of talent live broadcast business for the 100 billion home textile live broadcast ecological center. The talent marketing scene system solution builds an efficient and comprehensive live broadcast promotion channel to expand traffic and improve conversion.
01. Home textiles usher in the era of live e-commerce
Xianyifang×Qiqitong introduces the talent management system
In recent years, live e-commerce, as a new type of business model, has played an active role in increasing employment, expanding domestic demand, and promoting the development of the digital economy. With the improvement of policies and supervision, the live broadcast e-commerce industry will usher in a period of continuous and steady development. According to statistics, there are currently 840 million online shoppers in China, with an annual growth rate of 7.6%. There are 460 million live broadcast e-commerce users, with an annual growth rate of 19.5%. It has become the consensus of almost all industries to actively deploy live broadcast e-commerce.
As a member of the retail category, home textiles is also ushering in the explosion of the era of live e-commerce. Among the expected categories of domestic live e-commerce consumption, home textiles ranked sixth.
Xianyifang·Live Broadcasting Ecological Center is the first closed-loop carrier of live streaming e-commerce in China's home textile and home furnishing category. It is built by Golden Sun Group, a leading home textile enterprise. Composed of Aesthetics Museum, KIC, Waterfront Business and other supporting formats, it is the pilot demonstration area of "China Home Textile Live Broadcasting Ecological Industrial Park" and the start-up demonstration area of "China · Nantong Home Textile Live Broadcasting Ecological Industrial Park".
At present, Xianyifang has cooperated extensively and deeply with many MCN organizations and internet celebrities, which has effectively stimulated the demand for live streaming and delivery of goods from settled merchants. In the future, it will also integrate the head live broadcast e-commerce platform and home textile vertical live broadcast room, empower Nantong home textile live broadcast e-commerce, and accompany the settled enterprises to create a better future for the industry.
Source: Xianyifang public account
With the rapid expansion of business scale and the rapid rise of talent marketing, the traditional operation and management model cannot meet the business needs of Xianyifang, and more flexible business tools are needed to empower partners more efficiently. Therefore, Xianyifang joins hands with Qiqitong to build a talent management system with digital technology to help partners better manage talent.
02. Build a new digital scene for home textiles
Create a new ecology of talent management in the home textile industry
After multiple communications and project research in the early stage, it was finally determined that the talent management solution provided by Qiqitong for Xianyifang adopts the standard functions of Darentong + personalized expansion functions to help enterprises and their partners do a good job in science in an all-round way Management and talent marketing enable enterprises to realize one-stop management from front-end talent live broadcast sales to back-end procurement business, reducing costs and increasing efficiency.
● Multi-dimensional search for high-quality talent, quickly and accurately reach the target talent. In the talent selection, Xianyifang and its partners can quickly search for talents on Douyin, Kuaishou, Xiaohongshu, Station B, and Zhihu on the talent management system, or according to the classification of goods and content tags , fan portraits, delivery indicators and other multi-dimensional search conditions to quickly find the target group; and support the vertical analysis and horizontal comparison of talents, so as to quickly and accurately reach the target talents.
● Talent life cycle management, quickly linking brands and talents. After the talent management system is launched, Xianyifang can manage the life cycle of talent on the one hand; on the other hand, it can fully control the whole process management of the live broadcast business. The whole life cycle management of talent selection, confirmation, cooperation, evaluation, grading and elimination completes the live broadcast delivery process, including the distribution of live broadcast tasks, sample management, delivery coordination, delivery and reconciliation settlement, to ensure the smooth flow of the live broadcast business process.
● Provide data integration and analysis to effectively improve live traffic conversion. In addition to self-broadcasting and external cooperation talents, in order to better evaluate the publicity effect and conversion ability of talents, the enterprise master management system can also provide basic analysis of talents, live broadcast analysis, video analysis, delivery analysis, fan analysis A series of dimensional analysis, etc., help Xianyifang grasp the trend, accurately monitor the effect of live delivery of talents, and improve efficiency while reducing manpower and management costs.
● Interconnected with SRM, one-stop solution from procurement to sales. As an industry-leading supplier information management and supply chain enabling product development company, Qiqitong has been committed to realizing the interconnection among enterprises. After the launch of the Xianyifang talent management system, it can also be combined with the data of the procurement management system SRM in the future to help enterprises realize one-stop management from the front-end talent live broadcast sales to the back-end procurement business, and realize the "Talent Purchasing and Purchasing Chain" Road business full service process.
03. Talent marketing industry enters deep water area
Talent Management System Helps Enterprises Improve Marketing Efficiency
As the scale of the talent marketing industry continues to grow, more and more brands, talent, MCN and service providers have joined the ecology, and talent marketing has also entered the deep water area. Refinement and scientificity have become the key to determining marketing efficiency factor.
The strategic cooperation between Xianyifang and Qiqitong this time marks that Xianyifang has further deepened the digitalization of the enterprise on the one hand, and on the other hand, it is at the forefront in terms of marketing problems for breaking the game. This will help Xianyifang and its partners manage talents more efficiently in the future development, accurately reach them, automatically analyze the data of talents, and increase the sales of brand products.
For this cooperation, the person in charge of the Xianyifang project said: "In the early stage, Qiqitong had many business exchanges, program communications, and demand communications with us. After the cooperation, on-site research, blueprint design, and implementation of delivery, its professionalism is beyond doubt. Hope After building a talent management platform, we will help Xianyifang to build China's most traffic home textile home live broadcast selection center and a live broadcast ecological organization and resource gathering area, empowering the new retail link upgrade of China's home textile home furnishing industry."