Some time ago, the epidemic was a major work, and the "live delivery mode" was launched here. In these few months, the live broadcast field exceeded 1.1 billion yuan, and product verification increased by nearly 50%, becoming a glorious record of economic activity after the epidemic.
Following the wind, live broadcasts are becoming popular, and many business leaders have entered the field of live broadcast e-commerce. Dong Mingzhu, Luo Yonghao, Zhang Chaoyang... the big names in the live broadcast industry have said that they have become a new way for self-help in the transformation of live broadcasts!
What are the opportunities for live streaming delivery system? What opportunities does the live streaming delivery system bring to merchants?
The commodities in the live broadcast are all produced in kind, without excessive beautification, especially when buying large and decision-making products, the live broadcast has an irreplaceable advantage in the online shopping model. Fudu, visibility, abundance, words, mainly in the "one-to-many" talk and question and answer before the camera, can be detailed, understand the shopping guide, especially can post offline experiments.
There are two-way e-commerce companies. As for multi-directional interaction, users can interact with the anchor or directly communicate with each other. Because of the self-gathering, the fee within the group, the strongest, and the urgent purchase. It's also arousing.
In the exhibition, deep knowledge, knowledge and trust in dissolving things; a long-term live broadcast partner, enhance the emotional stickiness of the brand and customers, subtly on the use of education, resonate with the object, and take the same. Live delivery is not only effective for users, but also for long-term marketing.
What is the contribution of e-commerce live broadcast? What are the functional sections of the e-commerce live broadcast system?
**(1) Live room function: **The beauty filter SDK is connected to the live room. The anchor can use face-lift, big eyes and other beauty filters and small stickers to improve the visibility of live video and attract users The live room has shelf capability. Users can jump directly to purchase through the product window of the live room. The live video window is zoomed and watched. While the anchor can effectively mobilize users’ enthusiasm for consumption, the live room’s products are conveyed to more potential users. The shopping experience of watching and buying leads to transactions; the live broadcast room can also generate replays, which is convenient for merchants to intercept clips and display them on the product page, and users can also review them later.
**(2) Live broadcast assistant function: **Help the anchor to list the products in the live broadcast room, mark the commodities in the explanation, and distribute red envelopes, coupons, mute, block, block and other operations. The live broadcast assistant can also check the history The live broadcast data is analyzed to provide the basis for the host's next live broadcast, improve the live broadcast style, and enhance the efficiency of the live broadcast.
**(3) Marketing function: **The e-commerce live broadcast system APP has diversified marketing functions. In addition to basic coupons, membership cards, and points cards, it can also be combined with distribution, group purchase, spike or other marketing modules , Making products and services easier to promote.
Develop a software development and construction of a live delivery system , with "product sales" and "customer service" as the live broadcast. The normal person self-operates the live broadcast to become the world, and the trustworthy people can still upgrade and improve the conversion. Hengpai System is a leading Internet and solution provider. It has focused on live broadcast and solutions for many years. It has developed a number of efficient live broadcast delivery systems for those with superiors and inferior products to help private e-commerce live broadcast traffic. Realize.