Analysis of the status quo and competitive landscape of China's game industry segmented market in 2020

According to the "China Game Industry Report" released in December 2020, the scale of my country's mobile game market will continue to rise in 2020, and the scale of the web game market will continue to shrink, and the decline will continue to expand. From the perspective of various market segments, role-playing games currently rank first in terms of product type and revenue. However, compared to 2019, the market share of role-playing games has dropped significantly. Correspondingly, shooting And the turnover share of card games increased.

The page game market continues to shrink

According to the "China Game Industry Report" released on December 18, 2020, the actual sales revenue of China's mobile game market will continue to rise in 2020, the client game market and the web game market will continue to shrink, and the actual sales revenue and market share will decline significantly. It can be seen from the data that the scale of the mobile game market continues to rise. In 2020, the actual sales revenue of China's mobile game market is 209.676 billion yuan, an increase of 51.565 billion yuan over 2019, a year-on-year increase of 32.61%. The scale of the web game market continues to decline, and the decline continues to expand. In 2020, the actual sales revenue of the web game market is only 7.608 billion yuan, a decrease of 2.261 billion yuan from 2019, a year-on-year decrease of 22.9%.
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From the perspective of market share, in 2020 , China’s mobile game market’s actual sales revenue accounted for 75.24%; the client game market’s actual revenue accounted for 20.07%; the web game market’s actual sales revenue accounted for 2.73%, and mobile game revenue accounted for the majority of the game market.
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Role-playing ranks first in product type and revenue

In 2020, among the top 100 products in China’s mobile game revenue rankings, game types will gradually be enriched and users will have more choices. At present, three types of games account for more than 10%, namely: role-playing games, accounting for 28%; cards Card games, accounting for 16%; strategy games, accounting for 12%.
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In 2020, role-playing games accounted for 19.48% of the top 100 products in China's mobile game revenue; multiplayer online tactical competitive games have developed rapidly, and the market has expanded rapidly, accounting for 15.28%; shooting games Second only to multiplayer online tactical competitive games, accounting for 15.04%, the three accounting for 49.8% of the total revenue, accounting for nearly half of the total revenue.
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Shooting, card games are emerging

Among the top 100 games in China’s mobile game product revenue in 2020, shooting revenue accounted for a year-on-year increase of 6.4pct to 15.0%, mainly because "Peace Elite" attracted a large number of users, and the market share of other categories was squeezed to varying degrees. The category accounted for a year-on-year decrease of 26.02%, but it was still the game category with the largest share of domestic revenue. However, the share of shooting and card turnover increased significantly, up 6.44pct and 3.87pct year-on-year, mainly due to the innovation in gameplay and content of a variety of related gameplay new products, which resulted in high turnover.
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Source of information: page game http://www.hp91.cn/web game

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Origin blog.csdn.net/weixin_52308504/article/details/111561529