In September, I had about the plight of the Galaxy number of entertainment in a report. At that time the whole group of employees have been delayed wages, late payment fund, Ergou not spared.
So producers and R & D leadership began to talk to him: If you take the initiative to leave the company immediately settle the arrears of wages with you, and give you 2000 yuan subsidy. The end of September, based on this company's disheartened, Ergou with a chronic disease promised to leave - although this company to the original four dozen projects Kandao, substantial reduction in staff size, could get to new investment, but he really is not stay.
Ergou now decided to leave the game industry, preparing for the civil service exam, the election is not a nine to five work overtime civilian - then Ergou Graduating into state-owned enterprises, but because of resignation love the game do the planning. Now think about it, he felt his mind must be broken:
. "There is a gap, called my ideal game industry and the reality of the game industry,"
......
"There is a gap, called my ideal game industry and the reality of the game industry." This word, always wrapped in my mind, is the ideal and reality is always there are differences, like winter market, cleaning up struggling fish, with the number of radio and television version of Shu restrictions, "product is king" and "customer is the fundamental" and correct nonsense constantly run out, because after all, there is the chance of irreparable falling market trend. When the outlet subsided, once a false prosperity of the gaming industry will eventually pay the price.
First, meet
B: "I want to play."
Why do I?"
B: "Because feelings"
Apart from anything else is a bunch of beat up ...
why? Business people should be very aware of this. I point out to mean nothing ...
Second, the debate
Me: "Why are you still insist on playing games?"
B: "I want to do a game of their own."
Me: "Are you rich?"
B: "No, you can pull investment"
I:"……"
Then a month she really pulled open two friends did, do not understand the industry, but it has its own game ideal person, I admire ...... predictable results, not long after the company forced to hang up.
B finally came to me and asked me why I hang force, why hang force is there any way to pull investment?
My heart is so >>>> 
Finally he gave her an afternoon, to tell her the market dynamics, the direction of the game, and now the whole market segment, as well as CP and other channels ...
After listening, she is so >>>>
Third, the embarrassment of the game market
In fact, this game market now, many people have decided to temporarily escape from the game now embarrassing battlefield, everything has a double-sided nature, while in the cash side of the watch, the industry, we are more and more impetuous, more people choose to go with the flow do VR games. When the game hook and money, you carry clear the status quo, can only give up their dreams, then a pit of a pit jump.
In fact, before the game is a masterpiece cottage on the market, the game's development cycle a pressure and then pressure, from six months to three or four months, and then a couple months later, in order to grab the market, can be described as brains, hand tour 2014 heyday, over and over hand travel research and development team, how many people think that as long as the product line, you can have income in 2015 to change the game a lot of skin, but do not know the product has not reached the line within expectations until the end of the year 2016, this situation was suppressed, although as a practitioner of it do not want to see this happen, but the domestic market has been in a game of this awkward situation, "tepid die" , six words to sum it that is not too, AppStore in the game is the same limited edition number, everything has a double-sided nature, so now the market quality of the game has also been improved a lot.
Play fight, fight IP, to fight quality, from micro-innovation, to the pixel level copying, the industry is mired in order to make quick money, big money while ignoring the moral bottom line of all demons, there is the wash water. After the feast open seats speculation, everyone slowly found limited tables, chairs limited, food is limited, you want the table to eat, what to eat dinner should look at the color channels.
Many channels transformed into a party, more and more games are played, divided into an increasing proportion, the right to speak more and more of the product, the data requirements are increasingly sophisticated. CP began to feel a great pressure.
How take the road? Games games, play is the key , fun just to make money, any market space is limited, the same gaming market, Blue Ocean to the Red Sea, the bonus period, to development, to the stable, as if contending, separatist warlords, but also the market the inevitable result of the selection and development. Talking about the game market, they think of South Korea's game market, each time talking about comes up, many players will be very excited to come to compare.
From the time we left, the three remaining seven remain, we are concerned about the water monthly, weekly water, water day, even down to the first day of running water; PCU, DAU, WAU, MAU, ARPU, ARPPU, LTV, pay rate so a lot of data, it is easy to see, things are good or bad evaluation of the product was 11 quantify become fixed rules.
"Look bullsh * t feel more than a dozen projects of day you had no experience, to complete the poor, rough art, games are played out of date, you Publicizing concepts are basically flying in the sky. Normal to see a little bit of asking price but enough for you to drink a pot. can really see the game really small, you are now on the market we can see the game no matter how poor, is a leader in the process selected product is really no different from needle in a haystack. "
It all boils down to two words: that threshold .
In fact, for hand travel companies, high-quality, refined operation, the two have not deleted.
Ongoing, diversified exploration game market segments, verticals, but also very important. After all, the market has clearly no longer the era of the channel is king, only boutique and diversified development path, in order to have a long life cycle.
|| Disclaimer: This article is a blogger Du Jinyang original articles, please indicate the source.
Author: Altman Superman Dujinyang
Source: CSDN
Original: https://dujinyang.blog.csdn.net/
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