I. Overview
Shared accommodation is a new transaction model emerging in the development of the sharing economy. Shared accommodation is a new format born on the basis of the Internet. The shared accommodation platform is the core link of the entire shared accommodation industry chain. Its business models are mainly divided into two types: C2C mode and B2C mode. The C2C model refers to the fact that the landlord directly sells the short-term use right of the idle house to the tenant through the shared accommodation platform. A good trading environment, and a certain percentage of platform service fees will be charged from it. This model has the largest number of houses, various types and unique characteristics, which can attract tourists who want to experience the local culture and customs. However, tenants are more likely to encounter problems such as inconsistencies in the pictures and texts of the listing, and the landlord’s non-compliance with the contract, and the quality of the listing and service may not be guaranteed. The B2C model means that the shared accommodation platform enterprises obtain houses in batches from individual landlords, real estate developers, housing agencies, etc., provide them with hosting services, configure the houses in a unified manner, and at the same time be responsible for the daily maintenance and operation management of the houses, and Through the platform, the house is rented out, and a certain percentage of commission is charged. Under this model, the quality of housing and service can be guaranteed, with a high degree of reliability, and it is favored by tenants in an environment with an imperfect credit system. However, due to the unified allocation of housing resources in the B2C model, the degree of standardization is high, the lack of local characteristics, or the inability to meet the needs of tenants for personalized experience.
Comparison of main business models of shared accommodation