1. Chinese manufacturers are overweight to go overseas: revenue this year will increase by 33%
In 2020, the sales revenue of China's self-developed games in the overseas market will continue to increase steadily, and "going out" is still a development direction that the country and enterprises pay attention to.
Actual sales revenue and growth rate of overseas market of China's self-developed games
In 2020, the actual sales revenue of China's self-developed games overseas reached US$15.450 billion, an increase of US$3.855 billion over 2019, a year-on-year increase of 33.25%, and continued to maintain a rapid growth trend.
Among the TOP100 overseas revenues of independently developed mobile games, strategy games accounted for 37.18%, shooting games accounted for 17.97%, and role-playing games accounted for 11.35%. The three types of games accounted for 66.5% in total.
China's self-developed mobile game revenue in key overseas regions
From a regional perspective, the US market’s revenue accounted for 27.55%, ranking first again. The income from Japan and South Korea accounted for 23.91% and 8.81% respectively. The three regions together contributed 60.27% of China's self-developed mobile game overseas revenue.
2. Research on revenue TOP100 games
In 2020, the proportion of subdivided game types in the Chinese game market, role-playing games will still account for a relatively high share of overall market revenue and all product types.
1. Proportion of top 100 mobile game product types by
revenue Proportion of top 100 mobile game product types by revenue
In 2020, among the top 100 products in China's mobile game revenue rankings, game types are gradually enriched, and users have more choices. Currently, three types of games account for more than 10% of them. They are: role-playing games, accounting for 28%; cards Card games, accounting for 16%; strategy games, accounting for 12%.
2. Revenue from top 100 mobile game product types as a percentage of
revenue from revenue Top 100 mobile game product revenue from revenue
In 2020, role-playing games accounted for 19.48% of the top 100 mobile game revenue products in China; multiplayer online tactical competitive games have developed rapidly and the market has expanded rapidly, accounting for 15.28%; shooting The category of games is second only to multiplayer online tactical competitive games, accounting for 15.04%, and the three account for 49.8% of the total revenue, accounting for nearly half of the total revenue.
3. The proportion of IP types in the
top 100 mobile game products by revenue The proportion of IP types in the top 100 mobile game products by revenue
In 2020, among the top 100 mobile game product IP types by revenue, the largest number is self-created IP, accounting for 36%. Another 24%, 9% and 8% of mobile games were adapted from client games, web game novels, and console/stand-alone games respectively. 4. Top 100 mobile game products by revenue
4. Revenue and proportion of
top 100 mobile game products by revenue and volume of style of revenue Top 100 mobile game products by revenue and proportion of revenue and number of style by revenue In
2020, among the top 100 products of mobile game revenue in China, realistic Although the proportion of style products is slightly lower, the proportion of income is higher.
5. Revenue ranking top 100 mobile game product theme type revenue & volume proportion
Top 100 revenue ranking mobile game product theme type revenue sharing
Top 100 revenue ranking mobile game product theme type revenue proportion
In 2020, among China’s top 100 mobile game revenue products, among the game types with the highest revenue, the first three types are modern themes, fantasy/magic themes, and cultural fusion themes, accounting for 16.75%, 15.5% and 15.06%. The three types of games with the highest proportion of themes are fantasy/magic, history and weak theme games, accounting for 24%, 16% and 14% respectively. Fantasy/magic-themed games rank among the top three in terms of revenue and volume.