Looking at business resilience during the epidemic crisis
The company has faced various challenges in the past year. One word we mentioned is to improve our business resilience to deal with various uncertainties or crises.
The epidemic is a crisis. The whole society basically shut down. The gradual recovery in the gradual resumption of work after the holiday also saw that many small and medium-sized enterprises were greatly affected. On the contrary, some companies have seized wave after wave of opportunities in the crisis. In this way, its business resilience is quite strong. Not only can it resist risks and carry blows, but it also has a trend of bucking the trend, so I take this opportunity to further understand its business resilience.
Take Tencent as an example:
1. On the Lunar New Year's Eve, the daily flow of the King of Glory reached a new high, an astonishing 2.7 billion, an increase of more than 50% from the highest point last year; this is also well understood, everyone is living at home.
2. On the first day of the new year, "囧Mom" met with a large audience online, challenging the theater model. Of course, this time it is not the cooperation with Tencent, but Bytedance has seized the opportunity. But whether to start China's Netflix model, Internet companies, including Tencent's video, will definitely be the beneficiaries. Of course, with the recent return of people from Hubei from various provinces, the communities also sent warm and caring actions when they were closed and isolated. It is reported that VIP cards such as Tencent Video are important gift packages. This is another wave of market; VIP registration and consumption will definitely Cultivate a batch of user habits.
3. I believe that the anti-epidemic columns in the news media are the ones that everyone has the most screens. Tencent News is no exception. Daily statistics, news, rumor refutation and other iterative updates also reflect the characteristics of business resilience and timely changes.
4. The biggest wave of quotations is about online courses in primary and secondary schools. As a parent of elementary school students, I seriously experienced the power of Tencent Classroom at home on weekends. Of course, I also experienced the challenges of school online business, even if the system is excellent. In the face of a group of parents, primary school students and primary school teachers, all kinds of strange situations continue to emerge. Today Monday, during work, I also received various "IT" help hotlines at home, and realized that Tencent Classroom can support the pillars is really good. In contrast, after we resumed work on a large scale today, Outlook has not returned to normal. Explain how important IT and online business resilience are.
5. Actually, around New Year’s Day, from my experience, it’s fortunate that Tencent’s “Dingdong Shopping” was installed around New Year’s Day. During this period of time after the Spring Festival, I often rely on this to buy food. I dare not say whether Tencent was vigorous. Pushing the online grocery shopping e-commerce business has this foresight, but now that we look at this timing is really good, how many real paying users have been cultivated at once.
In short, opportunities are always reserved for those who are prepared. The last time Bosas was raging, it is said that JD was born. During this wave of the new crown virus epidemic, there is no doubt that various online businesses have made a big leap. This does not include services such as medical treatment, consultation, reporting, and card punching that are directly related to epidemic prevention. In short, Tencent’s above-mentioned “flying” business has given us a lot of inspiration. The danger is organic. They are truly turning danger into a real opportunity. This kind of business “resilience” is enviable and gives us. Inspired.
How to see opportunities and seize them quickly is not only about vision, but also execution. Although it can be summarized by simply talking about the characteristics of the Internet, I think that even if you seize one or two games and videos, you still have all aspects of life. Obtaining opportunities cannot but be said to be a manifestation of comprehensive "resilience" and "flexibility". If we have the ability to resolve disasters as opportunities, isn't this the "resilience" we should really pursue. We are not afraid of natural disasters. Who will be tempted or waste our minds to create "man-made disasters", or is it Facing the "man-made disaster" is more calm.