Market research firm Ove cloud network released February data show that China's online market contrarian TV shipments grew 18.17 percent to 1,197,900 units, of which traditional TV company's market share rising trend, while a well-known Internet TV company's market share decline occurs.
In the past two years, an Internet television company in the domestic TV market momentum of rapid growth, in 2019 more leapfrogged traditional TV companies won the China TV market share in the first place. The company's success in the TV market magic is cost-effective, with the rapid growth in its TV market, the rapid decline in the average price of domestic television, showing its price war to the domestic TV market, the impact of how much.
The face of the violent impact of the Internet TV business, the traditional TV company Skyworth, Hisense, TCL's market share steadily decline, once cast doubt on traditional TV companies have been unable to deal with the competition of the Internet TV business.
Effects of a new outbreak of pneumonia, resulting in retail has basically come to a halt under domestic lines, electricity providers become more normal electricity supplier channels, forcing the traditional TV business electricity supplier market and the influx of Internet TV companies launch a decisive battle, which can be described as Last Stand.
Data from February can be seen, along with traditional TV companies a strong competitive electricity providers to join the market, the electricity supplier channel sales of TV sales but contrarian rose, highlighting the desperate battle to under traditional TV companies a strong impetus TV sales growth, the industry had expected already in electricity supplier channels take advantage of the Internet TV companies can expand the advantage, but the result is quite different.
Orville cloud network released data show that in February the company online Internet TV market share fell 8.38 percent, while traditional TV Skyworth, Hisense's market share achieved were up 2.82%, 0.24%, TCL market Although a slight decline in the share of sales accounted for but it made up 0.27% of the results.
Lead to such results, Bo Ming Technology think this is the traditional TV business in the case of Last Stand of the large-scale none other achievements, they have their own manufacturing plants, better cost control, there are certain ones who enjoy the space, and now they are in market share the case takes precedence over profits, the online marketplace launched a fierce counterattack, thereby gaining market share growth.
The Internet TV company already adhere to operating profit, its TV products are completed in full by the foundries, in the past it had been compressed OEM foundry costs as much as possible, has no further profit sharing space, in the face of fierce counterattack traditional TV business but it failed to further reduce prices, resulting in its market share decline, after rising momentum was curbed.
February data indicate that as long as the traditional TV companies are determined grappling with the TV business, they still have a chance, cost is not the Internet TV business exclusive weapon, perhaps at the end of the epidemic traditional TV companies will launch the Internet TV business more violent counterattack.
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Bai Ming Technology BMtech007
