Recently, at the "2023 Big Data Industry Development Conference - High-quality Data Application Development Forum", the China Communications Standards Association Big Data Technical Standards Promotion Committee ("CCSA TC601") officially released the "Practice Guidelines for Digital and Intelligent Transformation of Private Domain Marketing". Sensors Data, as a representative enterprise in the field of big data analysis and marketing technology, participated in this preparation deeply. Based on the first general enterprise capability maturity model for digital marketing scenarios, it evaluates the data value release ability of the project's full life cycle from the dimensions of process, personnel, technology, and output around the data flow process, helping enterprises to clearly understand the current development stage and future development direction of digital marketing capabilities.
The picture comes from the Public Account Big Data Technical Standards Promotion Committee
The "Practice Guide to Digital and Intelligent Transformation of Private Domain Marketing" was jointly compiled by the Big Data Technical Standards Promotion Committee, Guotai Junan Securities Co., Ltd., Sensors Data and other relevant units. Starting from the current situation and pain points in this field, it conducts in-depth research and summarizes the core capabilities and methodologies involved in top-level design, private domain marketing platform preparation, and refined operations.
At the top-level design level, it provides an overview of the status quo of enterprise private domain marketing digital intelligence, clear goals, and new ideas for organizational structure optimization. At the same time, enterprises need to pay attention to data security and data for good; at the preparation level of private domain marketing digital intelligence platform, sort out the core data capabilities of private domain marketing digital intelligence platform preparation; at the refined operation level, explain the private domain marketing digital intelligence operation method. In addition, the guide introduces the digital intelligence capability evaluation system for private domain marketing of enterprises, and finally summarizes the future development trend of the field.
At present, Sensors Data is based on the cutting-edge technology and practice of big data analysis and marketing technology, centering on the product concept of "Customer Journey Orchestration (Customer Journey Orchestration)", has built three core engines of Sensors Digital Platform, Sensors Journey Orchestration Engine, and Sensors User/Customer Journey Analysis to empower enterprises' digital customer management.
Sensors Digital Platform, that is, Sensors Customer Data Platform (CDP), which has the three essential capabilities of global, real-time, and flexible circle selection, integrates multi-source data, opens up user IDs, builds data models, rich data processing methods and data output capabilities, and provides data cornerstones for global customer management in scenarios such as business analysis insights and automated marketing.
Sensors journey orchestration engine, as the "engine" of customer journey orchestration, includes four sub-engines: audience engine, user journey engine, content decision engine, and reach channel engine. It supports marketing audience circle selection, trigger timing selection, marketing content decision-making, and reach channel docking in the marketing process, helping companies manage customers more efficiently. Sensors Journey Orchestration Engine integrates the four essential capabilities of real-time, flexible configuration, high concurrency, and openness, and has three major competitiveness of focusing on core capabilities, low access costs, and full link control.
Sensors user/customer journey analysis, based on the four core capabilities of omni-domain, full-link, real-time and flexible, is oriented towards multi-role visualization analysis of user journeys, and supports enterprises from users to operations, from "people" to "field" in all-perspective journey analysis and decision-making.
Next, Sensors Data will continue to strengthen its technology and service capabilities, from top-level design to platform construction, to refined operations, etc., to ensure the digital marketing of enterprise customers in all scenarios and processes.
*Part of the content above comes from CCSA TC601 Big Data Technology Standard Promotion Committee
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