1. Tik Tok
The most important way to play Douyin is to "raise". No matter what field of Douyin you play, you can easily make a Douyin account with tens of thousands of fans.
1. How to raise a number
Register one phone, one card, one number, and only watch videos but not send videos for 3-5 days. The duration is 30-40 minutes. During the viewing process, comment and like interaction normally, and pay attention to 5-10 large heads. Watch the live broadcast for more than ten minutes, buy 60 Shake coins for random rewards and follow several popular video bloggers randomly. Pay attention to 20 competing product accounts with two to three million to one million, and do not leave personal WeChat accounts under accounts with fans below 1W. After the account is completed, modify the personal information and the overall introduction part.
2. Details of raising account
01. The first five videos will basically become zombies if they don’t get up, that is, the videos sent out later will not get any recommendations. Even if there are popular videos, it is occasional luck. Most of the videos have poor 4 indicators. .
02. Don't brush powder, don't brush likes, don't brush any amount, don't brush!
03. Moving videos is a shortcut, but sometimes shortcuts are not suitable for everyone. Some people have a lot of luck in it. They can be played in the short-term, but it is very dangerous for long-term numbers. The safest production style is to be original.
3. Support account weight
The weight is an inherent value, and the way to view it is to look at the data such as playing, like, comment, and forwarding of your work. The higher the data, the greater the weight, and the greater the corresponding exposure, and the more popular it is.
How to increase the weight of Douyin?
01. Improve your account information, the more detailed the better, and do not advertise.
02. The work must be original
03. Remove the watermark of the moved video to make a fake original
04. Guaranteed duration, less than 7s is difficult to be recommended
05. Participate in online challenges
06. Do not touch dangerous information, including smoking, alcohol, hot hair, insults, nudity, dangerous equipment (simulation guns and guns are not acceptable), gambling, drugs, plagiarism, attacks, humiliation, slander, marketing advertisements (please use official channels), pretending to be official ( Random naming will not work). Keep updating and stay active.
2. Account operation
The core of account operation is: precise positioning (vertical field), an account only locates one field. Because Douyin's vertical accounts have a low technical threshold, it is easy to reach hundreds of thousands of fans with a little bit of dim sum.
Account positioning directly determines: the accuracy of the crowd, the speed of increasing fans, the effect of drainage, and the ability to realize.
1. Account name
It must be simple to change your nickname, so that others can understand what you are doing at a glance, so that it will be easier for everyone to follow you. For example: sales master, skin care tips, constellation master, etc.
2. Account avatar
How to change the avatar? If you are not creating a personal brand or have a strong personality content, it is recommended to use a text avatar. This is more straightforward, and the audience does not need to bother to understand after watching it. After all, when playing Douyin, you are always swiping. The person watching your video may only stop for a few seconds. If he sees that your account name is very conspicuous, and it is something that interests him, he will naturally click to follow. Otherwise, he may pass by in a flash, and the attention rate will be greatly reduced.
3. Personalized signature
Our signature column is an extension of our nickname. The nickname has no clear value and can be clearly stated in the signature column.
4. Account positioning
01. Personal number positioning
Personal account positioning should be clear and clear, so that people can remember at a glance. If you develop towards an IP, it is best to introduce one of your own landmark words.
02. Enterprise account positioning
The correct positioning principles for corporate accounts should be: long-term marketing thinking, brand concepts, and unified content styles.
Specifically, the positioning of Douyin's corporate account has five elements: brand concept, audience analysis, account personality, content planning, and operation team.
The brand concept runs through all planning and execution of the brand homepage;
Audience analysis requires you to understand brand audiences and clarify user needs;
Account personality is the account personality created by the brand owner combining the brand concept, user portrait and platform characteristics;
In content planning, specific production planning should be made regularly according to user needs (it is recommended to do it once a month);
The operation team also needs to match according to content planning, because the style of the operation team directly affects the account's personality image.
Three, follow peers
Paying attention to peers is our secret weapon, because peers are our predecessors. They have eaten more salt than we have eaten. Therefore, we are always the same. Because all the secrets of making money are here, we know ourselves and our opponents, and we won't end in battle. We know what our colleagues are doing, and then we know what we are doing!
1. Pay attention to seniors
Peers are our mentors and our strategic guides.
2. Mining peers
01, direct mining
In fact, the same surname that can be unearthed directly is nothing. You know the method, and your colleagues also know the method. The key is to dig out what no one knows.
02, fission mining
This is the most powerful way to dig into the industry, with one enemy and one hundred, very easy.
03, expert digging master
Many great peers hide deeply, and these are the objects we focus on.
04, research opponents
Know your peers better than your peers, be more ruthless than your peers in execution, have more loyal fans than your peers, have stronger liquidity than their peers, and be more profitable than their peers.
If one peer is not good, it does not mean that other peers are not good either. And every colleague has its own awesomeness, this one is worth learning.
Four, Douyin algorithm
If you master the Douyin algorithm, you also control the entry of accurate traffic. Let us no longer lack precise customers, the biggest benefit of this algorithm.
1. Algorithm principle
The Douyin algorithm is actually a funnel mechanism, which is basically the same as the principle of the decentralized recommendation algorithm in Toutiao. The algorithm steps are as follows:
01, cold start flow pool exposure
Assuming that 1 million people upload short videos on Douyin every day, Douyin will randomly assign a cold start traffic pool with an average exposure to each short video. For example, after each short video is approved and sent out, there will be an average of 1000 exposures;
02, data selection
TikTok will analyze the data of various dimensions such as likes, follow, comments, reposts, etc. from the 1,000 exposures of these 1 million short videos, and then pick out videos with more than 10% of the indicators, and allocate an average of 100,000 to each Exposures. Then go to see which ones are like, follow, forward, and comment more than 10%, and then roll into the next round of traffic pool for recommendation.
03. Boutique recommendation pool
Through rounds of verification, short videos with extremely high like rate, playback completion rate, comment interaction rate and other indicators have been screened out to have a chance to enter the boutique recommendation pool. When users open them, they can see hundreds of thousands of them. That’s how the video with 10,000 likes comes from.
2. High-quality video
10 elements of the core of high-quality video
01. Arouse resonance and recognition: ideas, encounters and experiences;
02. Arouse curiosity: why, what, when, surprise;
03. Interest-related: closely related, group interests, and regional interests;
04. Arouse thinking: life philosophy, life perception;
05. Arousing desire: the process of appetite, eros, and the pursuit of beauty;
06. Exploring the unknown: novel things, fresh scenery, fresh side of people, novel life;
07. Satisfy fantasy: love fantasy, life longing, other people’s boyfriends, other people’s wives, other people’s pet cats and dogs, those things you have imagined but dare not do for countless times, others will help you realize them alive;
08. Sensory stimulation: auditory stimulation, visual stimulation;
09. Obtain value: useful information, valuable knowledge, and helpful common sense;
010. Strong conflict: the conflict of role identity, the conflict of common sense, the conflict of plot reversal, the drama and interest caused by strong contrast, and the conflict caused by the difference from daily experience.
3. Interactive data
4 key data factors that affect content entering the traffic pool:
01. End-broadcast rate and rebroadcast rate: To what extent is a piece of content seen by users? If you see 60%, you will be classified as failing. After 100%, you will only pass. It is the pursuit of users to watch repeatedly. The completion rate of a 40-second video is greater than the 50-second probability.
02. Sharing rate: The more a video is shared by users, the easier it is to enter the traffic pool of Douyin.
03. Comment rate: For a video, the more user comments, the easier it is to get recommendations.
04. Like rate: The higher the like rate, the greater the chance of a hit.
4. Popular references
If the released video can reach 5000 views within one hour, and the number of likes can be greater than 100, then the probability of getting system recommendations is much higher, and it is basically not far from popular.
The video duration is generally controlled between 7-20 seconds, and you can get a relatively good video completion rate, more than 20 seconds, if your content is not too good, it is likely to be swiped.
5. Popular skills
01. Adjust the release time
Statistics show that 62% of users use vibrato before meals and before going to bed, and only 10.9% use vibrato during fragmented time such as on company roads and in the toilet. There is no uniform standard for the best release time. The so-called 12 noon, 18 pm and 21:22 pm on weekdays, or Friday evenings and weekends, etc., are all just time periods when everyone may be relatively free. As a reference at most.
The real scientific adjustment of the release time is to imagine, after you finish posting, whether your precise users are in the most appropriate state to watch this video at that time? For example, chicken soup and emotional classes are very suitable for delivery at 21:00 to 23 o’clock in the evening, because most men and women are in the golden high-incidence period of emptiness, loneliness and cold, which is just right to cater to them; while motivational and workplace classes, in the morning 8 o'clock-9 o'clock and 11:30-12:30 noon are their prime time periods. Regarding the release time, combined with the habit of positioning the crowd to use vibrato and the state of the time, there is no best, but the most suitable.
02. Improve four indicators
Douyin evaluates your performance in the cold start session, mainly based on the four indicators of likes, comments, reposts, and completion rates.
Therefore, if you want to get recommendations, you must mobilize all resources to improve these 4 indicators after the video is released:
In the video description, guide users to like, comment, repost or finish watching the video.
In the video description, set some interactive questions to guide users to leave comments and increase the amount of comments.
By replying to user comments, we refine the core views of the video, guide more users to participate in topic discussions, and further enhance comments.
Prepare God comments in advance. After the video is posted, let your friends write in the comment area to guide users to engage in more interactions around this topic to achieve these 4 indicators of improvement.
03. Actively participate in challenges
There are many popular ways, but the easiest and best way is to use the "hot challenge" function of Douyin.
On Douyin, there are different challenges every day. You can judge the hot potential of the topic based on the comprehensive comparison, and then select the topic that you think is the most likely to be hot to imitate, which can increase the chance of being recommended.
04, continuous maintenance
TikTok's recommendation algorithm sometimes "digs the grave" to bring some high-quality old videos to the fire. Therefore, for relatively high-quality videos, you have to continue to like, comment, repost, and continue to operate. Maybe the video will be recommended after a while.
Five, crazy fans
Douyin is the fastest growing fan in China. On the Douyin platform, works are king. Even if you are not famous, do not have a fan, and completely zero traffic, it is normal to increase one hundred and eighty thousand fans a day.
In Douyin, content is the fastest way to gain followers. Content must be popular, and you can’t stop it.
As long as you produce high-quality original videos, anyone has the opportunity to grow from 0 to 1 million fans in a short time.
Six, precise drainage
Traffic is worthless, but accurate traffic is valuable. The real deal does not require any communication. It’s what customers want, not what we insist on selling. What to do, the core is accurate traffic. It used to be one step for drainage, but now it needs to be divided into two steps. Many members cannot drain traffic, so what is the correct way to drain traffic? The following drainage method reveals how to drain your secrets.
1. Video drainage
2. Signature drainage
3. Account drainage
4. Comment drainage
5, private communication
6. Drain WeChat
The key is what timing is best for drainage. This degree is actually very controllable.
Seven, Douyin realization
Popularity is important, fans are important, and drainage is more important. But more important than these three is to monetize. If it doesn't make money, these fans are all data. Making money is simple, but it is difficult to make money consistently. How to continue is to have a back end. Because 90% of our profits are in the back end. The gold mine we really want to mine is the back end.
The following monetization methods are the most common, with similarities and small differences. The focus is on how to play and how to make money. This is what we really want to learn.
1. How to realize
01. Offline drainage; 02. Monetization in the same city; 03. Sales of advertising; 04. Sales of products; 05. Monetization of services; 06. Payment for knowledge; 07. Monetization of community; 08. Business operation
As long as there are precise fans, there are endless ways to make money. The above are just a few. The real way to make money is not limited, which is the essence of ensuring continuous money.
8. Content operation
The core of monetization is accurate traffic. How accurate traffic comes from is all attracted by content. Content is the fastest way to get accurate traffic, the fastest way to build trust, and the fastest way to make money. The highest level of the transaction does not need to be persuaded, but the customer persuades itself. We may just collect a payment. How this is done is not based on content. The content itself has its own traffic, its own trust, its own desire, and its own transaction factors. What kind of content, what kind of fans to attract. What kind of content do you want to make.
Establish a question bank (daily accumulation)
Don't lack tactics when making vibrato Be sure to build a library of selected questions, and when you see all kinds of good questions, just throw it in. The question bank is once every weekend, and a standard work process is established, so that the efficiency will be much higher, and there will be no despair of what to post today.
Nine, fan operation
The ultimate goal of maintaining fans is to turn unfamiliar fans into loyal fans. In this way, loyal fans will grow more and more, and it will be easier to continue to attract and monetize in the future. We are ultimately competing with our competitors who have more loyal fans. The more loyal fans, the stronger the ability to monetize.
10. Data analysis
In addition to content, the most important thing about playing Douyin is data analysis. We may not use it when we first started playing TikTok, as we make more and more videos. The more you do, the more important the data analysis becomes. Because data operations directly determine our product plan, drainage plan, monetization plan, account layout, content layout, and fan layout.
As a Douyin operator, data analysis is the basic skill of every operator. Must learn data analysis, and work out the corresponding implementation plan, test. Especially after a period of time, the playback volume is not high and data analysis is needed. Play volume, low fan volume, drainage effect, also need data analysis. Follow-up operations rely solely on data to guide the direction, and rely solely on peers to guide the direction.
11. Account violation
As long as you don't violate the rules on Douyin, once you get the platform's recommendation, the traffic is really not traffic. It can be described as a flood, it is very fierce, and you stop if you want to stop.
Violation Preface: Mainly I will tell you something about Violation of Douyin, and the focus is on the details of the violation. Because once it is violated: limit traffic, block popular; block function, restrict use; delete video, block account for several days.
In fact, I think current limitation is the most serious punishment. Members must pay attention to every detail of Douyin. Once the current limit is limited, it may be 1 million that it is a big hit, but in the end it may only be tens of thousands to hundreds of thousands, and the gain is not worth the loss.
In Douyin, content is king, so play it out first. Fast is slow! Slow is fast!
12. Q&A about Douyin
1. Core methodology of hot videos
The first of the core methodology: find the account position, build a universal and distinctive "personal design".
The second core methodology: unify the video style, content tonality, combined with clever arrangement, make users impressed.
Core Methodology Article 3: Reasonably add new characters, constantly enrich the plot, more reversal routines, and combine more topics.
The fourth core methodology: customized content.
Example: For festivals such as Double 11, Valentine's Day, and Spring Festival, it is necessary to plan content topics in advance and launch customized content.
2. How should companies do vibrato
There are many ways for companies to enter Douyin: they can build their own team and build their own IP to make videos; they can find a partner company to operate Douyin on their behalf; or they can cooperate with a marketing company to conduct marketing through a short video platform.
What is the process of professionally producing Douyin short videos?
01. The first step of shooting-determine the topic and script
What is positioning? Is it practical? Want to be funny? Go away? Still want to be curious?
What is the script is the shooting process and overall plan.
02. The second step of shooting-shooting ideas and forms
How is the picture attractive? Handsome guys and beautiful women going abroad, use filters, beautification, and special effects to make the picture beautiful.
How to make viewers stay longer?
Practical: Quickly explain the theme, with copywriting on the cover;
Entertainment: with attractive music;
It is better to combine with real people to appear on the camera;
03. The third step of shooting-shooting tools & rules
Combine with tools that can help with shooting: shooting stand, lighting, etc.
Ready to serve the Tao: costumes, makeup, props, etc.
Take full advantage of the built-in camera's own functions to move the mirror: speed, countdown, slow motion, etc.
Original, no watermark: mainly refers to videos uploaded locally
04. Shooting is complete-edit video
Background music: Use different styles of music to create video styles. The Android version of Douyin can upload music locally.
Utilization of special effects: (mainly for videos uploaded locally), make full use of effects such as action, reverse flow, and repetition.
Cover selection: Choose the more exciting video to title the cover, so that the accurate audience will know what the theme you want to express at a glance, which is more conducive to accurate drainage; once a strange Douyin becomes your fan because of your Douyin, then , A unified cover style, will make new fans belonging to your vertical field quickly become your precise fans, which is conducive to the precipitation and stickiness of high-quality fans.
3. Nine rules for individual players of Douyin
01. Positioning-you can't do anything blindly, and you can't see how others do well, you just imitate blindly, imitating this today, imitating that tomorrow, it is meaningless, on the contrary, it will make the platform think that your stability is poor, no Conducive to recommendation. Make a clear positioning, and then dig deeper, stick to it, and create a personal IP or brand IP.
02. Persistence-you must persevere in anything you do. If you post one today, one the day after tomorrow, if you think of it, post one. If you can’t do it every day, it’s better not to do it!
03. Mode-If you are monetizing, there will definitely be some advertising factors, so don't think of one account to achieve 1 million fans, you can make 5 10 accounts, each with 100,000 to 200,000 fans, eggs Don't put it in a basket!
04. Rules-must abide by the platform rules, don't challenge the probability!
05. Accumulation-The harvest in autumn must be the sowing in spring and the growth in summer. Without accumulation, there will be results. Don't think that a video will have tens of millions of fans!
06. Attitude-first complete the accumulation of fans, and then convert them. If you lose hundreds of thousands of accounts due to one or two fans, you can calculate it for yourself!
07、Professionalism-there are specialties in the surgery industry, and follow professional advice!
08. Method-If you still don't know how to play Douyin Drainage, you can see how your peers play on Douyin. Find 20 peers and cross the river by feeling the stones.
09. If you have a mine at home, go directly to buy a few Internet celebrity companies, please ignore the above 8!
There are many ways to get popular, but the simplest and most effective way is to use the "Hot Challenge" feature of Douyin.
On Douyin, there are different challenges every day. You can judge the hot potential of the topic based on the comprehensive comparison, and then select the topic that you think is the most likely to be hot to imitate, which can increase the chance of being recommended.