In 2023, with the further opening up of the global market, the overseas market competition for overseas brands will become increasingly fierce. As a new way of brand marketing, overseas influencer marketing has become the choice of many enterprises. But when choosing a suitable Internet celebrity partner, should you choose a top Internet celebrity or a small and medium Internet celebrity? In this article, Nox Juxing will discuss with you in detail.
For brands, there are many factors to consider when choosing a top influencer or a small and medium influencer for overseas influencer marketing.
The first is the issue of budget and efficiency. According to the data, top influencers usually need to pay higher endorsement fees, but can gain higher exposure and popularity, which may be a more suitable choice for brands that want to quickly increase brand awareness. The endorsement fees of small and medium-sized Internet celebrities are relatively low, but they can provide more accurate audiences and higher conversion rates, which may be a better choice for brands that want to build brand reputation in specific fields or market segments.
Followed by the audience and marketing strategy issues. Top influencers usually have a wider audience and higher exposure, and are suitable for brand advertising and promotion. Small and medium-sized online celebrities can provide marketing effects that are closer to the audience, and it is easier to establish intimate contact and trust with the audience, which is suitable for the dissemination of brand reputation and brand stories.
Finally, the characteristics and goals of the brand itself need to be considered. Brands need to choose the right influencer for marketing according to their own situation and goals. If a brand needs to quickly increase its popularity and exposure, it may be a better choice to choose a top influencer. If a brand needs to establish brand reputation in a specific field or market segment, it may be a better choice to choose small and medium influencers.
In short, whether to choose top internet celebrities or small and medium-sized internet celebrities for overseas internet celebrity marketing should be determined according to the specific situation and goals of the brand. According to statistics, it is estimated that by 2023, the number of global social media users will reach 4.58 billion, and about 70% of them will be between the ages of 18 and 44. This shows that brands need to take into account the age and Information on hobbies, etc.
It should be noted that when choosing a partner, we must pay attention to the authenticity of the Internet celebrity and the quality of the fan base, as well as the content and method of cooperation with the Internet celebrity. Only by choosing an online celebrity partner that truly meets the needs of the enterprise and the target market can the greatest brand marketing effect be achieved.
"Whether it is to choose a top Internet celebrity or a small and medium-sized Internet celebrity, you need to choose according to the company's own situation and the characteristics of the target market, and formulate cooperation plans and content, and finally adjust and optimize through data analysis and user feedback in order to achieve the greatest potential. The effect of brand marketing.” Nox Star Marketing Director Darren said in an interview.