The popularity of Internet celebrities will naturally generate economic benefits, and the Internet celebrity economy has emerged as the times require. Italian fashion blogger Gara Farragoni has gained a large number of fans by posting photos of her outfits every day. Last year, she was listed on Forbes Elite Under 30 List; in 2016, China's No. 1 Internet celebrity Papi Jiang, with the fluent language conversion skills and down-to-earth jokes in the original short video, became popular, and the first advertisement price of Ali auction reached 22 million yuan.
The rapid development of society and economy has led to a gradual change in the level of people's needs. People's attention has begun to turn to those who are individual, fashionable, and sought after, which can turn this popularity and attention into productivity, purchasing power, and income. Yes, it is the Internet celebrity economy. In the sluggish environment of the real economy, industries such as culture that are not in the real economy have been given the opportunity to flourish.
In short, the operation mode of Internet celebrities is based on targeted marketing based on a huge fan base. After Pangsi became an internet celebrity, he launched his own jewelry brand, Jara Ferragni also founded his own shoe brand, and papi sauce received an investment of 12 million... Many internet celebrities also endorsed through advertisements, cooperated with e-commerce companies, etc. way to make a profit. To turn attention into productivity, it is necessary not only to have investment ideas and economic acumen, but also to know how to stimulate demand in the Internet age. Many people will find that there is no purchase demand, but when they see the products recommended by Internet celebrities, they "plant grass", which creates new demand.
From a deeper perspective, today's Internet + social marketing is no longer about products. People first pay attention to themselves and then others. Products are endowed with people's characters and stories that are more attractive. You're hype about how good this lipstick is. Why don't you put two photos of the same style in Song Hye Kyo's "Descendants of the Sun", or two selfies after you put it on yourself.
To a certain extent, face brushing is a kind of internet celebrity economy. Although there is no internet celebrity endorsement for brushing your face, I estimate that there will be soon! They never boast about how good they are, but they tell you how big the business of the boss you are using is all the time. One month's turnover is more than half a year's turnover of traditional brick-and-mortar stores. Face-scanning is an emerging Internet celebrity on e-commerce platforms, doing things that Taobao and WeChat are afraid to do, and investing in projects that financial predators dare not invest in. Face-scanning stimulates pursuit every day and affects users’ consumption habits. Anyway, you have no chance to be the first person to eat crabs. If you are fast enough, maybe you can catch up with the 20,000th V user.