Douyin is one of the most popular short video social platforms in China, attracting hundreds of millions of users, including many young people and consumers. In addition to short video content, Douyin also provides users with a brand new life service function, allowing users to enjoy more convenient and high-quality life services on the platform. If Sichuan does not talk to the public, this service module provides merchants with new marketing channels and business opportunities.
Douyin life services cover many fields, including catering, gourmet food, tourism, education, medical care, home improvement, express delivery and so on. These services can be obtained through related functions on the Douyin platform, so that users can easily find the services they need. The launch of Douyin Life Service not only makes life more convenient for users, but also provides businesses with a new marketing channel and business opportunities.
As of March 2022, Douyin Life Service has more than 700,000 cooperative stores, and the cities where the current service stores are located cover more than half of the cities in the country. In January 2022, the GMV (total transaction value) of Douyin’s life service has increased by 234 times compared with the same period last year.
Merchants can show their products and services to users through live broadcast, so that users can better understand their brands and products. At the same time, merchants can also show users their service quality and service characteristics through short videos to attract more potential customers.
In addition, Douyin Life Service also provides merchants with some other marketing tools, such as Douyin live broadcast, short videos and so on. Merchants can show their products and services to users through live broadcast, so that users can better understand their brands and products. At the same time, merchants can also show users their service quality and service characteristics through short videos to attract more potential customers.
In general, the launch of Douyin Life Service provides users and merchants with a new service model and marketing opportunities. It combines life services with social platforms, provides users with more convenient and high-quality life services, and provides new marketing channels and business opportunities for merchants. With the continuous development and improvement of Douyin's life services, it is believed that it will become an important force in the field of life services, bringing more value to users and businesses.