As short videos gradually penetrate into our lives, huge traffic has attracted many people. Many people want to start Douyin because of this, but many brands don’t know where to start because of the complicated content production process. Today, I would like to share with you how the brand operates Douyin from scratch.
In fact, before starting something, the most important thing is whether to directly go up and act at any time, but to make a decision and then act. Therefore, the first thing about how to operate Douyin from scratch is to understand the platform.
1. Understand the platform
Like Douyin's recommendation mechanism, data indicator weight analysis, user characteristics, etc., this will help your next move. Many Xiaobai just get started directly regardless of the thirty-seven twenty-one, but forget to accumulate the first-mover advantage through precipitation.
For example, the recommendation mechanism, you will know that the recommendation mechanism of the platform is actually the process of expanding the traffic pool according to the data.
2. Account operation
This is also the most critical link. All previous accumulations are developed and expanded through this step.
①Positioning
First of all, you must consider what purpose you have, because different purposes have different operating methods. After setting the purpose, consider the field of vertical subdivision.
②Maintenance
Registration: The review of the platform is very strict. Once you are found to violate the regulations, all the related platform accounts registered with this mobile phone number will be banned. That is to say, after the ban, other platform accounts bound to the number will not be able to log in to Douyin. Therefore, it is best to use one phone, one number for platform registration. You have not registered with other platform numbers before, nor have you used it on other mobile phones.
Interaction: Interact on a regular basis every day. You can browse the works of competing products at noon and night in separate time periods, like 30 works every day, follow and comment on 10 better accounts of competing products, and watch for more than 20 minutes a day live streaming.
Complete information: When our account is registered, don’t rush to complete the information. After 5-7 days of interaction, complete the information. When completing the information, don’t post the method, and wait until the number of fans increases.
Publishing: After the initial maintenance process of the new account, it is necessary to consider publishing works. It is recommended to keep 3-5 works updated every day. The recommended release time is 12:00 noon, 17:00-18:00 and 21:00-22:00 on weekdays, or Friday nights and weekends. You can also look at the release time of competing videos or your own previous videos, and then look at the time period of the video with a better number of likes, and use this time period as a reference.
DOU+: DOU+ is a promotion method within the platform, which can bring a certain degree of exposure and traffic growth to the content. Currently, the trial version has the option of 50 meters and 3000 views. The specific delivery can be carried out in a small amount and multiple times, because DOU+ is only a kind of assistance. If the content of the video itself is not good, then the re-posting is of little use.
During the initial maintenance of Douyin, you should take care of the details. Don’t like the work of your peers as soon as you see it. This is easy to be judged as marketing by the platform, and you have to start raising it again.
3. Content Creation
This is the most important thing in all links. No matter on any self-media platform, only when you have goods in your belly can you win the favor and recognition of the public. To put it bluntly, content is king. This is the unchanging truth.
The above is about "How does a brand operate Douyin from scratch", I hope it will be helpful to everyone.